LinkedIn Marketing

When it comes to cutting-edge, impactful marketing platforms, Instagram, YouTube, and Facebook come to mind for many people. But what about LinkedIn? The professional networking platform is often glazed over by marketing strategists, but if you’re in a B2B business, … Read More

Facebook, Twitter, and Instagram normally come to mind when people think of social media marketing, but what about Pinterest? Despite what you might think, Pinterest is pulling in over 250 million users monthly, so it’s certainly a platform worth looking … Read More

The whole country, including our KWSM team, has gone MAD for March Madness. This week on the Social Media Help Desk, we’re kicking things off discussing how companies just like ours can leverage the popularity of March Madness in their … Read More

Sponsored posts have become a necessity for brands to get their content seen by their audience. As it continues to flourish, platforms are constantly revamping and introducing new features to support this growth. As more brands look to influencers to … Read More

Most people know that the alt text, also known as “alt tags” and “alt descriptions,” is the written copy that appears in place of an image that helps screen-reading tools describe images to visually impaired readers. Many don’t realize that … Read More

Hashtags – everyone has an opinion about them between how many is too many and if its worth to use them on certain platforms. Since the pound sign became a “hashtag” on Twitter in 2007, it’s been used to start … Read More

LinkedIn is the top social media channel for networking amongst professionals. This is because, unlike other social media channels, LinkedIn is strictly business. The social media platform and its user community highly encourage the sharing of professional information over updates. … Read More