How is Google Analytics Used in Digital Marketing?
Google Analytics is one of the most useful tools in digital marketing. If your business has a website or an online presence, this tool allows you to get insight into valuable information about your audience. Additionally, pairing a strong digital marketing plan with Google Analytics will help you gather data that can help you achieve […]
Why Invest In Lead Generation in 2021?
As more businesses become dependent on digital marketing, many owners are turning to lead generation strategies to help them achieve their overall goals. As a result, they are seeing a high return on investment and improvements in customer loyalty. Here are more reasons your business should invest in lead generation this year. Stand Out in […]
New Year, New Campaigns: How to Start a Successful Email Marketing Campaign
Did you know that your business is six times more likely to get a click-through from an email than a Tweet? With 3.9 billion daily users, email has the highest ROI of any marketing channel. If you haven’t made it a part of your digital marketing strategy in 2021, now is the time to get […]
How to Plan A Successful Virtual Marketing Event
Virtual events like webinars are projected to be one of the biggest trends in marketing for 2021. Read on to discover how you can plan a successful virtual marketing event that helps drive leads and sales. Think About Your Audience The first step to planning a successful virtual event is understanding your audience’s motivations. Does […]
5 Ways to Make Your Tweets Stand Out
Twitter is a great platform to start conversations and listen in on what is important to your audience. If you position your business as an expert in your industry, you may find that tweets serve as little nuggets of information, valuable to your followers and people searching for the topics you’re discussing. Despite having […]
How to Start Learning Digital Marketing in 2021
2020 was a difficult year for many businesses. In light of the pandemic and the challenges it presented, digital marketing efforts helped many business owners keep their doors open. As we enter 2021, it’s crucial to sharpen your skills and gain the tools you need to grow your business. In order to help businesses thrive […]
The Importance of Corporate Philanthropy
When many people think of corporate philanthropy, they think of massive enterprises throwing money at charitable organizations for the sole purpose of good publicity or tax benefits. But the majority of businesses are genuine and well-intentioned in their philanthropic endeavors. Despite being referred to as “corporate” philanthropy, this term refers to the charitable efforts made […]
3 Growing Digital Marketing Trends
The year has just begun, and there are endless possibilities to expand your customer base. There are new digital marketing trends taking the industry by storm, and your business can benefit from this boost. Whether your digital marketing strategy includes paid or only organic tactics, you can incorporate any of these into your campaigns. Long-Form […]
5 Ways To Build an Online Community Around Your Business
To establish a community around your business on social media, you need an engaged audience. These are the people who will remember you – and continue to buy your products or services. If you are not responding or engaging with your community, you are missing out on valuable quality time with your biggest advocates and […]
How to Repurpose Your Digital Marketing Content
When was the last time you took inventory of your marketing collateral? If you’re struggling to find the time or creativity to develop campaign after campaign with new content, taking a look at some older pieces and discovering ways to repurpose them may be the answer. Repurposing quality content and turning it into new, fresh […]
