Developing PR Skills | KWSM Mentorship Program
PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our annual mentorship program is a way to focus on one aspect of digital marketing and […]
KWSM Mentorship Program: Email Marketing Design Improved User Retention
I had the pleasure of joining KWSM’s Mentorship Program once again this year. As a Digital Marketing Strategist, my biggest passion is email marketing and I was excited to work on a project related to email. I was paired with Web Designer/Developer Shane Hiller to teach him about email marketing. I learned a lot from […]
KWSM Mentorship Program: Email Marketing
This year, I got the chance to participate in the KWSM Mentorship Program. I was paired up with Dalia Grelin, a Digital Marketing Strategist who is passionate about email marketing. As a web designer/developer, I had some previous email marketing experience so the mentorship turned out to be more collaborative than was originally planned – […]
1 Key Question to Start Every Small Business Marketing Campaign
Having just completed the KWSM Mentorship Program with Senior Copywriter Suzie Harrison, I’m excited to share the key takeaways that help me understand what makes customers buy. Once you know this, you can begin shaping marketing initiatives that speak to their needs and motivate them to purchase from you rather than your competitor. In our […]
How to Show Off Your Business Through Video Content
At KWSM, we believe that video is a vital tool in sharing our clients’ stories. Every business has a story to tell and at KWSM, we thrive on helping them uncover and communicate the messages that matter. The Importance of Video Content Video provides insight into why you are the best at what you do. […]
KWSM Mentorship Program: Mentoring on SEO
Here at KWSM, we have an in-house Mentorship Program. I had the privilege recently to mentor Senior Digital Marketing Strategist Layla Lameijer on SEO. Layla has shown a strong interest in SEO and this was a great opportunity to take a deep dive into the subject and teach her some skills she can use moving […]
What KWSM CEO Katie Wagner Taught Me About Leadership
While we hate to admit it, we live in a world where superheroes don’t exist. We can’t read minds, we don’t have superspeed, and even though we wish we could, we can’t just teleport to our next meeting. But not all heroes wear capes. And while we know the heroes in our lives don’t have […]
Email Marketing Mentorship: Coming Full Circle
I recently had the opportunity to serve as a mentor in KWSM’s internal Mentorship Program. This creative learning program is designed to build collaborative relationships while developing new skills. I was selected to mentor Content Editor Ivana Hermida from KWSM Orange County as she learned more about email marketing. The Role of the Mentor […]
KWSM Mentorship Program: Email Marketing
As an agency, we pride ourselves in having a team of people who constantly want to learn and grow in our careers. In order to provide fresh ideas to our clients, we challenge ourselves to think outside of the box. Pushing the boundaries in this way can only be done by learning from each other. […]
Analytics 101: How KWSM’s Web Project Manager Uses Google Analytics
No matter which role you have in your organization, there is going to be valuable information hidden inside of Google Analytics for you. At KWSM: a digital marketing agency, we usually have our Content Editors and Digital Marketing Strategists analyzing Google Analytics for our clients. Each month our clients receive a report that is filled […]
