A Social Media Primer for Non-Profit Organizations
At this stage of the social media game even the most tone deaf non-profit organization has some presence online. Non-profit organizations run their operations differently than a for profit company. Granted the business elements and financials are similar, but the culture of a 501c3 is entirely different. For the 501c3 organization your social media […]
Do I Need a Mobile Website?
But a mobile website is more than just a traditional website that’s been re-sized. Mobile websites play a different role in your company’s marketing efforts. These days many traditional websites include flash animation, forms, links, etc… the regular desktop website is designed to engage the visitor for as long as possible.
Mobile websites tend to be more functional in nature. Since not all smart phones are created equal, mobile websites need to be rather simple, in order to perform best across all of them. For example, not all phones support animation, so a mobile website should not have any.
OC On The Job | Erin Piccola
How to Use QR Codes as Part of Your Marketing Efforts
As with most things, ultra hip and cutting edge, QR codes originated in Japan. The QR (quick response) code is a powerful marketing tool that can direct customers to a special landing page on a mobile website. In a way, the QR code uses the same technology as a barcode that you’ll see on any […]
It's Good to be King…. er, Mayor
Just a friendly note from Foursquare alerting me that someone named ‘Kathi L’ is apparently getting to the gym more often than I am these days. And to add insult to injury, there are three smiling faces on my screen right under the banner ‘3 people are here.’ That’s right, they are working out right now, probably happily sweating through a Zumba or Body Pump class.
Yelp Elite!
I’ve been reviewing like crazy for the last 4 or 5 months, but I finally did it. I was selected to be Yelp Elite. If you don’t know, Yelp Elite is basically just a badge that they put on your profile that says you are Elite ’10, or Elite ’11 depending on the year you […]
Join the KWSM Team!
We’re looking for someone who has excellent written and verbal communication skills. A Journalism or Communications Degree is preferred. You must be comfortable with all major social media outlets, possess a basic understanding of social media marketing best practices, and be willing and eager to learn. You need strong research skills and news judgement, excellent telephone manners and the ability to wow our clients with your willingness to go the extra mile. Above all else, you must be one of those rare individuals who works hard, even when no one is watching, completes tasks efficiently, and only needs things explained once. Oh – and sometimes you will have to work nights and weekends.
OC On The Job | Bliss Squared Massage
Does Social Media Need PR or Does PR Need Social Media?
If social media is the new hotness does that make PR old and busted? The relationship between PR and social media is interesting because it’s a combination of best friends who want to hang out together but are also competing for the same position on the team. However, one of the two has to be […]
Twitter Tips: Getting Started
Before I started using Twitter, I was always a little intimidated by it. Whenever I would look at tweets, I would sort of think to myself, how would anyone find that useful? Or furthermore, that tweet doesn’t make much sense at all! However, when I took the dive and started using Twitter, I realized that […]
