Social Media By Generation: Which Platforms Each Age Group Is Using

Between Baby Boomers, Gen X, Millennials, and Gen Z, social media use has become an integral part of everyday life. Whether they are using it to get in touch with old family members or looking for inspiration for their next project, the large landscape of social media has a place for everyone.  Each social media […]

LinkedIn Highlights Employees with a New Update


This week, we learn how much time teens really spend on their mobile devices, how much Instagram cares about their users, and what LinkedIn has planned for their new updates. Confirmed! Teens Commit to YouTube Most people assume that younger generations are obsessed with computers, smartphones, and social media. Well, now it’s confirmed! According to […]

A Picture is Worth a Thousand Words

Posting a picture on social media takes about two seconds, but have you ever stopped and taken the time to analyze the photos you see? If you haven’t, you’ll realize that there is much more to a photo than what meets the eye. It just takes a few seconds to stop scrolling. For example, if […]

The Power of the Facebook Ad | Social Media Help Desk Episode 80

This week, we’re live out of KWSM Atlanta for the latest episode of the Social Media Help Desk! President and CEO Katie Wagner hosts the panel with Content Editor Princess Ruff and Junior Content Editor Meghan Greene, discussing the social media marketing tips business owners need to know to get the most out of their […]

Are Chat Tools Worth Including In My Marketing Strategy?

From live chat to chatbots, the use of online chat features is growing exponentially. They allow businesses to take their relationship with their online audience one step further by connecting through quick and easy chat elements. Chat boxes give brands the opportunity to boost productivity and efficiency by offering assistance with tasks or questions and […]

The Starter Social Media Content Guide

Starting up social media channels for your business is the same, whether you are a well-established business or a startup. A lot of times, brands will go for nothing but the sell. Social media is a relationship.  You can’t just push messages. You need to hear out your audience to have a successful social presence.  […]

Hashtags: How Do I Use Them and How Do They Work?

Have you ever scrolled down your newsfeed and come across #photooftheday or #tbt and wondered what this means and why your friends are using these pound signs. Welcome to the world of hashtags! Many people and businesses use hashtags to make it easier for their content to be found by new audiences. Why do individuals […]

The Business of Blogs | Social Media Help Desk Episode 78

It’s Facebook versus online bullies, and Facebook is trying to score the knockout punch in this fight. This week on the Social Media Help Desk, our panel is streaming live out of Atlanta, and we’re discussing the week’s trending topics, the use of hashtags, and how you can utilize blogs to support your business. Rick […]

Why Facebook Hashtags Are Awesome

Have you heard? Facebook has jumped on the hashtag bandwagon, and it’s about time! Sure, I’ve always been adamant against using hashtags on Facebook, because up until now it was pointless. But now that Facebook has optimized hashtags for actual functionality, it’s not so bad. In fact, I have a feeling that hashtags on Facebook […]

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