Branding on Social Media: The Importance of an Online Identity
Think back on your teen years for a moment: was there ever a time you went through a “phase,” experimenting with a new hairstyle, clothing style, or way of speaking to fit in with a certain crowd? Finding your identity as an individual is an important part of our human growth and development, and the […]
Simple (and Free) Ways to Be Seen on Pinterest
Is your Pinterest taking off the way that is should? If you’ve checked off all the major bases with your account, but still aren’t seeing traction on your blog posts and videos, it may be time to take a new approach to the way you’re sharing your content. Sure, promoted pins are a great option […]
How To Improve Organic Reach On Facebook
With more changes to Facebook’s algorithm and growing competition, it’s become increasingly difficult to get your content in front of your fans. As a result, many businesses have seen a decline in reach on Facebook. If your reach has become stagnant or worse, has started to decline, it may be time to change things up […]
How to Maintain Your Social Media on Vacation
With summer officially upon us, many of us are scheduling vacations to take advantage of the warm weather and give ourselves a break from routine. These holidays are essential for recharging your batteries and avoiding burnout, yet for small business owners, they can often be more stressful than soothing. Even with a full team of […]
Pinterest Tips for Creative Professionals
Creativity is huge on Pinterest. After all, areas like Home Décor, Art, Design, Food, Illustrations and Photography are significant enough to have their own dedicated sections on the site. With so much attention on the finer things, it only makes sense for creative professionals to have a presence on this channel. If you love the […]
How To Effectively Use Hashtags On Instagram
If your business is active on Instagram but you aren’t seeing much growth, incorrect use (or lack) of hashtags may be to blame. Using hashtags on your photos is an effective tool for expanding your reach and gaining new followers, but many business owners don’t understand how to use them. Not using hashtags or using […]
Why Facebook Hashtags Are Awesome
Have you heard? Facebook has jumped on the hashtag bandwagon, and it’s about time! Sure, I’ve always been adamant against using hashtags on Facebook, because up until now it was pointless. But now that Facebook has optimized hashtags for actual functionality, it’s not so bad. In fact, I have a feeling that hashtags on Facebook […]
Hashtagging Crash Course
I have no doubts that someone on the KWSM team has already covered this topic. Heck, I’m sure we’ve even written about it three, four, or ten times. But judging by how often I witness people abusing the living daylights out of hashtags, I feel that revisiting this topic every once in a while would […]
Social Media Business Trends for the Holidays
Happy Black Friday! I myself have never cared to brace hoards of people in the name of a good deal, which isn’t to say I don’t love a great bargain, because I really do. But the idea of waiting in line in the wee, cold hours of the morning, shoving and pushing strangers and waiting […]
