A Passport You Never Have To Renew

Three completely different platforms release new features with the same goal of helping users to better tell their story. This week in social media news, Snapchat started testing a feature – called Passport – that allows your friends to virtually see where and what you’re up to, while LinkedIn released a new feature that allows […]

Join A Facebook Group As A Facebook Page

In February, Facebook announced new ways for Pages to participate in groups at their Facebook Communities Summit. If you didn’t know, Facebook Groups are a place to communicate about shared interests with certain people. You can create a group for anything – your favorite TV show, your employees, or even your book club. Previously, only […]

Become a Twitter Insider and Get Access to “Twttr”

One of the most exciting things about social media is that it is constantly changing, updating, and improving. From new features to new interfaces – there is a challenge to constantly find the new best angle to tell your story. This week in social media news, Twitter rolls out some insider updates sure to positively […]

How To Set Up Your Instagram Business Page

This week, we’re giving you the tools you need to convert your Instagram into a business account to maximize your marketing efforts. While your website is the hub for your company’s online identity, your Instagram business account will be a great place to market your brand with photos where customers and readers can learn about […]

How to Access Facebook Messenger’s Secret Feature

Facebook Messenger has a secret feature, and we have the code to access it, Instagram’s new Checkout feature will speed up your shopping process in-app, and Snapchat is going to be adding a gaming platform soon. This week’s trending stories will make your time on social more entertaining, less stressful on the eye, and more […]

Systems Down | Social Media Help Desk Episode 51

Nobody panic; Facebook and Instagram weren’t down forever, but during the eight hours last week the world lost access, it sure felt like it! This week on the Social Media Help Desk our panel is sitting down with host Katie Wagner to discuss the panic that arose during the Facebook outage, the SXSW festival, and […]

What Is The Difference Between Boosting A Facebook Post And Running A Facebook Ad?

Recently, someone reached out to the KWSM team and asked, “What’s the difference between creating a Facebook Ad and boosting a Facebook post?” Here at KWSM; a digital marketing agency, we heavily focus on running Facebook Ads for our own agency and our clients as they provide more detail analytics and targeting. Facebook Boost A […]

KWSM Video Studio Day

At KWSM, our team is passionate about educating businesses about digital marketing and also providing resources that will enhance their online presence.   With events such as Social Media Bootcamp, our team is able to help small business owners learn the tools of digital marketing.  It also opens their eyes to the capabilities that digital […]

In The News: SXSW Edition

This week’s edition of In The News will highlight some of the biggest takeaways from the 2019 South by Southwest (SXSW) conference. The conference is well known for being a hub of some of the world’s greatest creatives and innovators – a place where social media trends and future aspirations are often debuts.   This […]

Are All Videos The Same On Social Media

Making the right video for the right social media channel is vital

At this point, you should know that video is taking over social media. Videos get better reach, more engagement, and are shared more. It’s easy to see the rise of video and think you can jump on the trend with your cell phone and some funny one-liners. Not all video is created equal, and it’s […]

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