Is Instagram Saying Goodbye to Likes? | Social Media Help Desk Episode 57
Nothing speaks more to the cultural significance of social media than when one of the “big players” in the industry releases news of a change coming to the platform and the internet freaks out. This week on the Social Media Help Desk, our host Katie Wagner is sitting down with content editors Layla Lameijer and […]
Using Facebook Messenger To Turn Abandoned Carts into Purchases
Have you ever scrolled through Facebook Messenger and found a message from your favorite retailer sandwiched between a message from your old college roommate and one from your sister? Chances are, that message may be the result of your interrupted shopping journey. For e-commerce businesses, these abandoned cart notifications are ways to recapture a […]
Did You Know Twitter Got A Makeover?
As of last week, Twitter received a makeover, and we’re here for it. While the Twitterverse has mixed emotions about the increased white space on the webpage and an off-centered feed, we think the new minimalistic layout brings positive functionality. The new update is visible on the platform’s desktop interface. The first thing we noticed […]
Transparency is the Newest Trend on Social Media
Times are quickly changing and there is a new drive across nearly every existing platform toward one thing: transparency. The rise of targeted ads, sponsored content, and influencers have left many users skeptical of authentic posts, causing some to walk away from social media altogether. This week, Instagram and Snapchat both tried out new features […]
Should You Be Utilizing Promoted Pins on Pinterest for Your Business?
Today there are 77.4 million people in the U.S. using the social media platform Pinterest. With more e-commerce companies discovering the value of Pinterest Ads (also called promoted pins), it’s difficult to determine whether your business should be putting resources into running Pinterest ads and, if so, how much you should be spending. Are […]
Declutter Your Feed: How to Hide Old and Off-Brand Instagram Posts
Have you ever scrolled through your business’ Instagram feed and just felt it was time for a refresh? Perhaps the company has rebranded since the Instagram account was created and specific photos don’t reflect the new brand image. Or, you want to clean up the feed and craft a more cohesive grid aesthetic. But how can […]
Doubling Down on Influencer Marketing | Social Media Help Desk Episode 55
Is influencer marketing truly the way of the future? If Instagram’s latest updates are any indication, it might be! This week on the Social Media Help Desk, Assistant Project Manager Alexandra Hall is leading our panel members, Content Editor Olivia Riley and me, as we discuss Instagram new Brand Partner updates, Spring Cleaning for your […]
The Difference Between In-Stream Videos and Newsfeed Videos on Facebook Ads
When diving into the world of Facebook Ads Manager, you may find yourself overwhelmed with the number of options you have to create different campaigns. To help, we’re breaking down the difference between a Newsfeed Video and an In-Stream Video on Facebook Ads. Facebook In-Stream Video When using a Facebook In-Stream Video as an ad […]
Life After Death on Facebook and More
Another week, another update! This week in social media news, Facebook announces new tools for managing the profiles of deceased users, Snapchat finally updates their Android app, and Statista.com creates an infographic detailing Pinterest’s user growth. Gone but never forgotten: Facebook’s latest features for memorialized accounts One benefit of today’s technological world is […]
When Two Worlds Collide | Social Media Help Desk Episode 54
It’s an exciting week on the Social Media Help Desk panel as we have KWSM Atlanta Content Editor, Audrey Wunderlich, visiting our Orange County office for the week! She is joined by our host Alexandra Hall and web designer Angie Smith as they discuss this week’s trending topics, including all the info on SnapChat’s newest […]
