The Perfect Blend: How Wineries Can Crush it on Social Media
There’s no better way to start happy hour than popping the cork, pouring a glass of smooth Merlot or chilled Pinot Grigio and nibbling on a divine imported cheese. For many wine enthusiasts, time and experimentation will determine the types of wine that favorably suit their palate. Similarly, many wineries struggle with fermenting that perfect […]
Facebook Collection Mobile Ads, Influencer Marketing Growth, Instagram Shopping | Social Media Trends
Facebook is bridging the gap between mobile video and e-commerce with its latest Collection ad feature. Meanwhile, marketers are spending more on social influencers and getting huge results, and Instagram wants to fill your online shopping cart! We know you’re busy, so leave the research to us. Here are the very latest social media trends […]
What Does Your Social Media Bio Say About You?
Have you ever gone to a networking event or class where you were asked to introduce yourself to a new group? You’ve likely participated in your fair share of uncomfortable icebreaker games intended to help you get to know your peers, but is often more effective at putting you to sleep. “Hi, I’m so-and-so, […]
Best Targeting Techniques for Facebook Advertising
Once you’ve established a presence for your brand online and on social media, you might consider Facebook advertising. Facebook advertising is a unique beast and differs from traditional PPC ads. As a Facebook advertiser, you are creating posts that are not just compelling and eye-catching, but are grabbing the attention of the right users; the […]
Why Your Small Business Needs to be on Social Media
Social media is vital to the success of businesses, especially small businesses. Some may consider this an exaggerated statement, but not according to a recent Pew Research Center study. The study revealed that nearly 70% of Americans are on a form of social media. To put things in perspective, only 5% of people used social […]
What Questions Should You Be Asking On Social Media?
When it comes to asking questions, you’re bound to find someone, or something, with the answer! As a business, asking questions through your content is one of the best ways to get your audience engaged and start an open forum to receive feedback and get to know your followers. Mostly everyone on social media likes […]
Real Talk: How To Ensure Your Brand Has An Authentic Voice
Cut the chitchat; it’s time for some real talk! Social media is a valuable tool that many businesses have used to create a direct connection with their fans. But just like a game of telephone, it’s easy to get your intended message mixed up if your voice isn’t clear enough. The key to being able […]
The Right Fit: Which Social Media Channels Should Your Business Use?
Choosing the right social media channels for your business is similar to selecting the best fitting shoe for your foot. Much like your company’s social media needs, people have different foot shapes and sizes. There is no one-size-fits-all for advancing and promoting your services. When choosing the right social media channels for your business, consider […]
Digital Ad Buying, Live-Streaming Tweets, and Instagram Blockbuster Offer | Social Media Trends
Auditions are out, and Instagram role offers are in when it comes to Hollywood blockbusters. Meanwhile, Twitter is looking for an edge in the live social media broadcasting battle and the FYI on where to put your digital ad spend for maximum ROI! These are the trending social media stories in the news this week: […]
Consuming News In A Social Media World
Let’s take a trip down memory lane for a moment, shall we? You wake up on a Sunday morning, let’s say 10 years ago. You slip on your coziest slippers, coffee in hand, and saunter out the front door en route to find the morning’s earliest delivery – the newspaper. For many, reading the […]
