4 Things I Learned As A Digital Marketing Intern at KWSM

When I accepted an internship at KWSM: a digital marketing agency last spring, I diverged from the path that many of my fellow journalism classmates took by not working at a TV station, radio station, or newspaper. I took it because I was intrigued by the world of social media marketing and because I wanted […]

How to Network on Social Media

Traditionally, when you think of networking, you think of a professional environment and attendees personally exchanging business cards and information. Men and women in their business professional attire and pitching their well-crafted elevator speeches. Those still exist, but now you can network from the comfort of your own home in your pajamas. The invention of […]

Facebook, YouTube, and Pinterest Want to Make Social Media a Safe Space


Social media is becoming safer for users each and every week. In efforts to improve self-esteem and manage harmful content; Facebook, YouTube, and Pinterest are testing new features and announcing new updates and improvements. Facebook Considers Hiding Users’ Like Count In July, an Instagram test started hiding the like count on photos. Now, there is […]

How Do I Determine Who to Connect With on LinkedIn

Hi ____, I’d like to join your LinkedIn network.    We have all received e-mail notifications like this, but how do you decide if you want to accept this invitation or not? There are many factors to consider when choosing to accept or decline this invitation, but the first thing to consider is how many […]

How to Tweak Your Instagram Aesthetic for Fall but Still Stay on Brand

Instagram Fall

Fall is almost here! Fall is a great time for all kinds of businesses and brands, and it is one of the most popular seasons of the year! Incorporating fall into your Instagram aesthetic, whether you choose a full-on campaign or something smaller, is a great way to join the conversation and engage your audience.  […]

Mastering Self Promo | Social Media Help Desk Episode 72

Self-promotion can be powerful, but if you’re not careful, it can become boastful. This week on the Social Media Help Desk, I sat down with our host Jeff Soto and my co-panelist Ivana Hermida, to discuss the latest social media news, how to best utilize your video content for social media, and how real estate […]

KWSM Promotes Angie Smith to Senior Web Designer

KWSM: a digital marketing agency is proud to announce the promotion of Angie Smith to Senior Web Designer. Angie has been a fixture as a web designer at KWSM.  This promotion comes as Angie approaches her four-year “work-aversary” at KWSM. KWSM President Katie Wagner broke out our traditional promotion tiara and magic wand and added […]

What are the Best Digital Marketing Tools for Small Businesses?


Technology is amazing. Although it has its pitfalls, it has allowed us to streamline so many processes, automate innumerable tasks, and connect with countless audiences. This has been especially true for the digital marketing industry. Today, there are hundreds of apps, platforms, and tools for marketing your business online. So many, in fact, that it […]

Why KWSM’s Culture is So Sweet: The Sugar Bowl

As part of our culture at KWSM: a digital marketing agency, celebrating our team members is just as important as celebrating our clients, and our work. The best way to honor our team is to have monthly celebrations for birthdays or workaversaries. This could include lunch, or an outing, or a fierce game competition. When […]

Facebook’s Latest Change is Music to Your Ears

Facebook is turning things up to 11 for both its Stories and Newsfeed by adding music.   Meanwhile, Twitter wants to take conversations even more real-time with the introduction of icebreakers.   And Snapchat continues to feel the pressure from other platforms, most importantly, Instagram.  These are some of the stories making news in social media this […]

Core Values at KWSM a digital marketing agency