How to Plan A Successful Virtual Marketing Event
Virtual events like webinars are projected to be one of the biggest trends in marketing for 2021. Read on to discover how you can plan a successful virtual marketing event that helps drive leads and sales. Think About Your Audience The first step to planning a successful virtual event is understanding your audience’s motivations. Does […]
5 Ways to Make Your Tweets Stand Out
Twitter is a great platform to start conversations and listen in on what is important to your audience. If you position your business as an expert in your industry, you may find that tweets serve as little nuggets of information, valuable to your followers and people searching for the topics you’re discussing. Despite having […]
How to Start Learning Digital Marketing in 2021
2020 was a difficult year for many businesses. In light of the pandemic and the challenges it presented, digital marketing efforts helped many business owners keep their doors open. As we enter 2021, it’s crucial to sharpen your skills and gain the tools you need to grow your business. In order to help businesses thrive […]
The Importance of Corporate Philanthropy
When many people think of corporate philanthropy, they think of massive enterprises throwing money at charitable organizations for the sole purpose of good publicity or tax benefits. But the majority of businesses are genuine and well-intentioned in their philanthropic endeavors. Despite being referred to as “corporate” philanthropy, this term refers to the charitable efforts made […]
3 Growing Digital Marketing Trends
The year has just begun, and there are endless possibilities to expand your customer base. There are new digital marketing trends taking the industry by storm, and your business can benefit from this boost. Whether your digital marketing strategy includes paid or only organic tactics, you can incorporate any of these into your campaigns. Long-Form […]
5 Ways To Build an Online Community Around Your Business
To establish a community around your business on social media, you need an engaged audience. These are the people who will remember you – and continue to buy your products or services. If you are not responding or engaging with your community, you are missing out on valuable quality time with your biggest advocates and […]
How to Repurpose Your Digital Marketing Content
When was the last time you took inventory of your marketing collateral? If you’re struggling to find the time or creativity to develop campaign after campaign with new content, taking a look at some older pieces and discovering ways to repurpose them may be the answer. Repurposing quality content and turning it into new, fresh […]
4 Reasons to Get Your Business Hooked on Instagram Reels
Instagram is a visual platform that connects people and businesses through pictures and videos. The app is always looking for ways to innovate and excite users, and last summer Instagram released its newest feature to date: Reels. Strikingly similar to TikTok, Reels allows users to shoot, edit, and upload their content without leaving the app! […]
Learn How to Become a Stronger Team Player in 2021
The New Year is a fantastic opportunity for self-reflection and growth, both in our personal and professional lives. If you work as part of a team at your job like we do at KWSM, this might be a great time to think about how you’re contributing and what you might do to improve. Conscientiousness and […]
Strategies to Improve Your Email Marketing Campaigns
Email marketing is one of the most effective tactics your brand can use to connect with your audience. It is also a cost-effective way to promote your products and services and communicate with your customers. It helps you drive traffic to your site, build relationships with your target audience, and showcase your expertise. Here are […]
