How To Create Successful Marketing On A Budget

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Whether you’re a new business that’s bootstrapping your growth, or a well-established company that needs to cut costs in the wake of COVID-19, marketing on a budget can be tricky – but it is possible. If you’re looking to create a successful marketing campaign without breaking the bank, here are a few of the best […]

4 Types of Posts to Improve Engagement on LinkedIn

If you’re marketing a B2B business, LinkedIn is a great place to connect with your target audience. However, LinkedIn is known as the most professional social media channel, so the content you post there will be different from what you may share on other social media platforms. Here are a few ideas to drive engagement. […]

What Should Your Business Be Blogging About?

Blogging is an essential marketing tool for your business. It can help expand your customer reach, showcase your expertise, and drive traffic to your products and services. Although blogging is an integral part of a successful marketing strategy, many businesses don’t know where to start. Here are some blog topic ideas your business can incorporate into your content. Case Studies Blogging is the ideal way to demonstrate your business’s expertise. Writing about your company’s successes through case studies can help position you as an expert in your industry. Case studies typically cover one event or interaction with a client. In these posts, you can talk about the situation your business was presented with, obstacles you had to overcome, and how you found a positive solution. Your case study can even include photos of your services or products in action, videos of your team talking about the scenario or a written or video testimonial from the client involved. No matter how big or small you think your story is, sharing it can make a positive impact on your audience and your reputation. Testimonials The best way to win potential customers over is to let your current clients rave about you. Turn your positive reviews and customer feedback into testimonial blogs to let your customers tell your story. Since consumers naturally trust people more than brands, client testimonials add more weight to the decision they're trying to make. This type of content allows you to talk about your products and services while building trust with your audience. These blogs create a deeper, more emotional appeal because your audience can physically see and hear from your biggest supporters. Employee Spotlights In order to build a strong connection with your audience, it’s important to show the faces behind your brand. Use your blog to feature your employees in action and show your customers the people they can expect to meet when working with your business. Employee features are also a great way to turn employees into advocates. People love to hear positive things about themselves. When you post blogs about your employees, they will naturally want to share that post with their friends, thus expanding your audience reach further. Industry Topics The best way to use blogs to support your business is by writing about industry topics. Whether you’re a service-based or product-based business, you can use your blog as a hub for industry information. Write about timely topics and changes in your prospective industry. Blog about any recent news that could impact the city you’re located in. Create content about popular trends and apply them to your brand. These types of blogs position your brand as an expert in your field and help drive more consistent traffic to your website. Blogging is an effective way to communicate with your audience. Although your blogs should live on your company’s website, this content can be shared on all of your social media channels and help expand your audience reach even further. Companies who blog get 97% more links to their websites. At KWSM, our team works as an extension of your team to carefully craft fully developed and expertly researched blog content to reach your ideal clients. CONTACT US to learn more about creating an effective content marketing strategy.

Blogging is an essential marketing tool for your business. It can help expand your customer reach, showcase your expertise, and drive traffic to your products and services. Although blogging is an integral part of a successful marketing strategy, many businesses don’t know where to start. Here are some blog topic ideas your business can incorporate […]

How To Improve Your Teleprompter Skills for Video

Have you ever wanted to up your video skills? Coming across comfortably on camera is not easy, but with a little patience, a lot of practice and the help of technology it’s possible for almost anyone. One of the tools that makes delivering your message on screen a little simpler is the teleprompter. It’s essentially […]

All Businesses Want For Christmas Is Optimized Google Ads Keywords

Whatever your business or industry, Google Ads can be highly effective when used strategically for growing website traffic and generating leads. But what happens when your ads aren’t generating leads?  There are several factors that must work cooperatively in order to achieve success with Google Ads; from the quality of your landing page, ad type, […]

4 Ways to Refresh Your Marketing In The New Year

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A new year often feels like a new page – a time to reflect on the past and plan for an even better future. As we look toward 2021, this feeling of renewal can be applied to your business and marketing strategies. If you’re feeling like it’s time for some change, here are 4 ways […]

3 Benefits of Implementing Email Drip Campaigns

Email marketing is a great channel for getting in front of your audience, no matter where they are. Emails get your brand’s message across and enhance your visibility with people who want to know more about you. One way to continuously keep you at the top of your prospects’ inbox is to implement an email […]

How to Set Up Your Listing on “Google My Business”

How to Set Up Your Listing on “Google My Business”

Creating a company listing on Google My Business gives business owners the ability to curate and verify information about their business. This can include location, contact information, hours of operation, a website link, or anything you’d like to share with your audience.  Why Every Company Needs a Listing on “Google My Business” Setting up a […]

Guide to Influencer Marketing for Business Owners

Guide to Influencer Marketing for Business Owners

Influencer marketing is a popular strategy that many businesses use to promote their services and products. In a nutshell, influencer marketing is a mutually beneficial partnership between a brand and a third party. In exchange for goods, services, or monetary fees, the influencer will promote a brand to their own, loyal audience. Although this type […]

5 Ways To Improve the Content You Share on Social Media

Social media gives you the opportunity to establish yourself as a thought leader in your industry. While consistency is important, blindly posting without a marketing strategy isn’t optimal for extending your reach and growing your audience.  Below are 5 questions you should consider asking yourself as you promote your business on social media:    1. […]

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