Case Study: How a Website Redesign Launched a New Brand

A case study where two sister companies used a website redesign to launch a new brand.

In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister companies that saw an opportunity for growth. They aimed to extend their reach throughout all of Southern California, and to do so, they united under […]

How Employer Branding Helps Attract New Talent and Retain Top Talent

Building a birdhouse to attract birds, the same way employer branding attracts candidates.

Employer branding is a lot like a birdhouse. Building a good one requires time, planning, and care. Why all the effort? Because you know that a well-constructed birdhouse will not only attract a variety of birds but also encourage them to stay, build a nest, and become long-term residents of your backyard. The same holds […]

How LinkedIn Can Support Your Digital Marketing Strategy

Is it true that LinkedIn can support your digital marketing strategy? Social media has become a key element in any effective digital marketing strategy. On LinkedIn specifically, customers look for industry information, including new potential roles to advance their careers, as well as product and service information and opportunities for one-on-one conversations with brands. These […]

How X, Or Twitter, Supports Your Digital Marketing Strategy

how Twitter supports your digital marketing strategy

How is it that X, formerly known as Twitter, supports your digital marketing strategy? X (which we’ll continue to call Twitter here – sorry, Elon!) has become a sneaky asset for some business owners’ digital marketing campaigns as a way to expand your audience and share important updates. In fact, more than half of B2B […]

Advice for New CEOs and Founders, from KWSM’s CEO

Updated August 8, 2023 While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work and their ability to lead their teams. KWSM President and CEO, […]

Should I Hire a Digital Marketing Agency for My Startup?

Did you know that 90% of all startups fail? You may have unique ideas and an outstanding service or product, but as a new business owner, it can be easy to feel overwhelmed or like there isn’t enough time to get everything done.

What Does it Cost to Send a Press Release?

A message in a bottle, floating out in the open ocean, lost at sea

Are you on the brink of a big breakthrough for your business, or are you ready to launch a new product but don’t know how to announce it from the rooftops? A press release is a great way to get in front of the media and your target audience and gain much-needed credibility. This is […]

Should You Hire A Digital Marketing Agency?

As a business owner, you are likely wearing a lot of different hats at your company. It can be overwhelming to take on responsibilities that don’t fall in line with your core strengths or passions.  Marketing tends to be one of those tasks that business owners know is necessary for the health of the company, […]

Brand Journalism in Action: Using Story to Grow Sales

Journalism and marketing have worked hand-in-hand together since the horse-and-buggy days. Brand journalism, however, takes marketing to the next level by using story to grow sales directly. As a Senior Copywriter at KWSM, I’ve seen brand journalism generate successful results for companies of all shapes and sizes. From marketplace awareness to product sales, brand journalism […]

Core Values at KWSM a digital marketing agency