Five Types of Email Automation
Many companies can get people to sign up for their emails, but what you do from there is what separates future clients from dead leads. One of the best ways to turn a lead into a customer is through email automation. Generic, one-size-fits-all emails get lost in the shuffle. You probably receive (and ignore) a […]
eCommerce Marketing Strategy: A Comprehensive Guide for Business Owners
Why is an eCommerce marketing strategy so important for DTC brands, and what tactics should be included? Find out in this post.
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister companies that saw an opportunity for growth. They aimed to extend their reach throughout all of Southern California, and to do so, they united under […]
How LinkedIn Can Support Your Digital Marketing Strategy
Is it true that LinkedIn can support your digital marketing strategy? Social media has become a key element in any effective digital marketing strategy. On LinkedIn specifically, customers look for industry information, including new potential roles to advance their careers, as well as product and service information and opportunities for one-on-one conversations with brands. These […]
How X, Or Twitter, Supports Your Digital Marketing Strategy
How is it that X, formerly known as Twitter, supports your digital marketing strategy? X (which we’ll continue to call Twitter here – sorry, Elon!) has become a sneaky asset for some business owners’ digital marketing campaigns as a way to expand your audience and share important updates. In fact, more than half of B2B […]
KWSM Mentorship: Charging into Digital Marketing Strategy & Storytelling
Learning about digital marketing strategy & storytelling is like eating an elephant: you have to do it one bite at a time.
Advice for New CEOs and Founders, from KWSM’s CEO
Updated August 8, 2023 While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work and their ability to lead their teams. KWSM President and CEO, […]
Should I Hire a Digital Marketing Agency for My Startup?
Did you know that 90% of all startups fail? You may have unique ideas and an outstanding service or product, but as a new business owner, it can be easy to feel overwhelmed or like there isn’t enough time to get everything done.
