Learning about digital marketing strategy & storytelling is like eating an elephant: you have to do it one bite at a time.
Updated August 8, 2023 While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work and their ability to lead their teams. KWSM President and CEO, […]
Did you know that 90% of all startups fail? You may have unique ideas and an outstanding service or product, but as a new business owner, it can be easy to feel overwhelmed or like there isn’t enough time to get everything done.
Are you on the brink of a big breakthrough for your business, or are you ready to launch a new product but don’t know how to announce it from the rooftops? A press release is a great way to get in front of the media and your target audience and gain much-needed credibility. This is […]
Employer branding is a lot like building a birdhouse. It requires considerable time and effort to make your raw materials match the vision in your head. But when you build a birdhouse (and maybe even a birdbath for added aviary luxury), the birds will come to you. More importantly, they’re far more likely to build […]
As a business owner, you are likely wearing a lot of different hats at your company. It can be overwhelming to take on responsibilities that don’t fall in line with your core strengths or passions. Marketing tends to be one of those tasks that business owners know is necessary for the health of the company, […]
Journalism and marketing have worked hand-in-hand together since the horse-and-buggy days. Brand journalism, however, takes marketing to the next level by using story to grow sales directly. As a Senior Copywriter at KWSM, I’ve seen brand journalism generate successful results for companies of all shapes and sizes. From marketplace awareness to product sales, brand journalism […]
As an organization, you are only as successful as the company you keep, which is why understanding how to find the right fit with a digital marketing agency is essential. Partnering with an agency that aligns with your values can help you reach your goals so your business thrives and stays ahead of the competition. […]
It’s 2023 and the way people source their news has changed dramatically. It’s natural for businesses to ask: “Do press releases still work?” As digital marketers and brand journalists, we know firsthand how media is constantly evolving. While the way people source their news has changed, research shows us that press releases still drive remarkable […]
Updated on June 1th, 2023: This post was originally published March 7th, 2019 and has been revamped and updated for accuracy and comprehensiveness. If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you […]