Why Mobile-First Design Is Important for Your Company’s Website
Did you know mobile devices account for over half of all internet traffic globally? This has led to a significant shift in how we consume information and interact with websites. Whether they’re browsing, shopping, connecting with loved ones, or managing daily tasks, more and more people turn to their phones and tablets, making mobile optimization […]
Press Release Case Study: Using PR For A New Product Launch
In the summer of 2022, our client, a US-based plastic sheeting manufacturer, was getting ready to launch a new mold vapor barrier product. They enlisted KWSM’s PR services to help drive awareness about the launch and leverage this innovative product to set them apart from competitors. For over 13 years, KWSM has been successfully writing […]
Team News: Two KWSM Team Members Celebrate Workiversaries
May 2023 marks the one-year workiversaries for two KWSM team members: our Project Manager Alli Knight, and Web Designer Melanie Graham! These two ladies are prime examples of KWSM’s core values and A-player performance. I’ve had the pleasure of working with both Alli and Melanie in the past year. With each project we collaborate on, […]
Team News: KWSM Celebrates the Second Annual Taylor David Day
May 23, 2023, marked the 7th workiversary for KWSM Director of Accounts, Taylor David. In 2020, we declared this day would forever be known as “Taylor David Day,” to celebrate Taylor, her passion, her countless contributions to our team, and her fearless leadership. Between getting married and transitioning to her new role as Director […]
How Can My Business Send a Press Release?
When I first started at KWSM three years ago, one of my first tasks was writing and distributing a press release for a client. This was entirely new to me, and I didn’t really have any idea where to start – that is until I learned the ropes from our PR team, who had been […]
Team News: My Promotion to Senior Digital Marketing Strategist
When I first joined the KWSM team in 2019 as a Content Editor, I was motivated to learn as much as possible about digital marketing and ways to best serve my new clients. However, I was also struggling greatly with imposter syndrome and timidity at work. Now, as a Senior Digital Marketing Strategist almost four […]
Highlights from the First KWSM Summit
In February, KWSM hosted its first ever KWSM Summit, where a few team members from each office location (Atlanta, Las Vegas, Orange County, and San Diego) met together to vision cast what the future looks like for our agency and discuss the exciting changes and industry challenges to come. What Is the Purpose of […]
The Best Metrics to Track in Google Analytics
If you have Google Analytics set up for your business website (which you should), you know the vast amount of information the platform provides. You can see anything and everything that happens on your website, but without proper direction and understanding of the data, it can be easy to get lost down a rabbit hole. […]
How To Get Creative With Your Audience Targeting
Whether you’re a novice or an experienced marketer, conducting advertising campaigns on platforms like Facebook or LinkedIn can be confusing. These social media platforms are making constant updates to their advertising capabilities, and the options can become overwhelming very quickly. When it comes to audience targeting, making sure you hit the right audience the first […]
3 Ways To Keep Your Content Interesting
When you’re planning your business’s social media content for months or years, it can sometimes feel like you’re stuck in a creative rut – always making the same types of posts and running in circles with repetitive content. How do you pull your social media content out of this cycle, to create new content that […]
