Twitter Cards

Containing your ideas to 140 characters on Twitter can be a challenge.  Fortunately, there is an alternative.  Twitter cards allow you to publish pictures, videos, and links on twitter that appear in the same feed as text tweets.  By using Twitter Cards, you will enable yourself to publish a wider variety of content and stand out […]

Tweet the Big Game Like an MVP!

Do you need some convincing to ditch your month-end report for this weekend’s game? Here’s some super news: you can tune in for the greater good of your business! Regardless of whether or not you have the hottest ticket in town, live tweeting an event is a great way to build a connection with your brand’s […]

How to Claim a Custom URL on YouTube

YouTube recently updated their requirements for getting a custom URL. It used to be that anyone could get a custom URL simply by signing up for an account. In fact, you couldn’t have a YouTube account without a custom URL. That has all changed, probably due to the fact that people were setting up dummy […]

5 Tips For Incorporating Video in Your Social Media Strategy

Video is a media format that can convey complex information is an easily digestible format. It is quickly becoming one of the most popular forms of content on the Internet. Around 1 billion Facebook videos are viewed per day, and 76% of Americans are discovering new videos on social media. Tweets that contain embedded video […]

9 Things You Can Do to Improve Your Website’s SEO

SEO (Search Engine Optimization), can be one of the most difficult and confusing concepts for business owners to grasp. We want Google to like our website – and show it to lots of people – but how do we make that happen? In order to show up well in search, you need to be familiar […]

7 Writing Prompts for Your Next Blog Post

Making a commitment to blogging is a great way for businesses to stand out. Along with establishing thought leadership in your industry, this practice can drive more web traffic and introduce people to your business that may never have noticed you otherwise. Despite the many benefits to blogging regularly, coming up with creative posts is sometimes […]

Facebook Lets Businesses Create Their Own Social Networks

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

Pay Attention To The Structure Of Social Media Posts

When creating content for social media, “how you say it” is just as important as “what you say.” Taking a few extra minutes to write concisely and clearly can be the difference between followers becoming engaged or losing interest.  Make sure your posts get noticed!   Photo Credit: @therailers

Fall In Love With Your Social Media!

Its no secret that social media is an essential marketing tool in today’s digital world. Most consumers do 60% of their research online before ever contacting a company, with 35% of the information they use to form an opinion coming straight from social media. Maybe you think it’s too complicated… or time consuming… but if […]

3 Ways To Better Use Google Analytics

If you have a website, there is a good chance you are using Google Analytics. If you do not have an account, you need to create one right away. Google Analytics supplies you detailed web traffic reports about your website. (And it’s free.) Assuming that you are already taking advantage of Google Analytics, there are […]

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