Sharing Is Caring: 3 Ways to Connect With Your Audience Through Instagram Stories
Telling a story and sharing a story may sound like one in the same, but the two methods couldn’t be more different. When you tell a story, you’re crafting the narrative with your words. When you share a story, you’re using both words and visuals. Sharing a story with your audience on Instagram follows the […]
Crafting a Social Media Policy that Protects – and Promotes – Your Company
In today’s digital age, companies are faced with a dilemma. You want to use social media to promote your business, but you’re wary of letting employees post on the channels. Indeed, social media can be a double-edged sword. Business owners need to understand both the power – and the risk – involved. Your employees are […]
Learning How To Test Your Audience Is A Necessary Social Media Skill
If you’re investing money, and you find an investment that is low-risk, high-reward, you’d take an interest. If $5 can get you $50, chances are you take that chance. Social media is exactly that low-risk, high-reward investment that you would leap at in any other medium. The biggest advantage to that is your ability to […]
Facebook Lookalike Audiences Increasing Sales Growth by 50%+
Businesses are capitalizing on their existing customer base to increase their sales revenues, and they are succeeding in a big way. It’s one of the social media stories in the news this week. New Twitter “Threads” Creating Longer Form Content To support longer form content since Twitter doubled its character limit to 280, the platform […]
KWSM Gives Back
The holidays are in full swing, and for many, this can be a chaotic time. That’s why it’s especially important to take a step back from the holiday madness and remember what’s important – it’s the season of giving, after all! At KWSM, we do that by giving back to the community. For the second […]
Facebook’s Website Traffic Ads | The Difference Between a Link Click and a Landing Page View
We’re at the end of 2017, and there are now a wide variety of advertising options on Facebook’s platform for you to choose from. From lead generation to in-stream video placement, there are more options than you could imagine within Facebook’s advertising manager for you to utilize to market your business. The most tried and […]
How To Create A Unique Holiday Vibe For Your Brand
Although the holidays are a season of togetherness, it’s okay for your brand to strike out on its own path. With everyone re-decorating their websites and social content to look more festive, you’ll want to do everything you can to stand out in the crowd. If Rudolph the Red Nosed Reindeer can do it, so […]
The Social Media Trends To Prepare For In 2018
It’s December, and that means it’s time to start thinking about how you’re going to handle 2018. It might seem daunting, but having an idea of the trends rolling into 2018 will make you far more effective than trying to respond to the landscape as it changes. There are a handful of strategies […]
