Simple Ways To Make Facebook’s New Changes Work For You!
One of, if not the biggest challenge in social media marketing is staying on top of the ever-changing algorithms that affect how many people see your content. Facebook is always changing how they treat publishers and businesses, and the platform’s latest announcement has many companies biting their nails wondering how to stay competitive. The change […]
What Your Company Can Learn from Major Brands Instagram Advertising Strategies
Did you ever think you would have to engage all of your senses to use a social media app? Major corporate brands are using this strategy to increase their sales on Instagram. Learn about this and other social media stories in the news this week. Facebook Launches “Watch Party” for Video Watching Together and Other […]
How to Create Standard Events to Explode Sales
Being able to track your social media success is one of the most important parts of online marketing that is often overlooked. If a portion of your marketing budget, big or small, is going towards Facebook ads, you’ll need to track the ROI of these ads to know if your efforts are truly successful. By […]
Concerned About Your Facebook Reach? Choose Story Over Spam.
One of the hardest parts about working in digital marketing is that the tools we use are always changing. What worked last week may not work next week, and we are constantly in a position of re-evaluating our strategies for clients to continue getting results. Facebook is a tool we rely on heavily to […]
KWSM Takes a Deep Dive into Facebook Ads
If you’ve ever been deep-sea diving, you’ll know that there are many gems under the big blue that we have yet to explore. Just as divers watch the changing of tides, any social media marketer will tell you how frequently the digital environment changes. Our goal here at KWSM is to stay ahead of […]
The Good, the Bad and the Ugly: Social Channels are Changing Things Up for Marketers
User experience is a huge consideration when social media platforms tinker. The response can vary, but we are seeing some mixed reviews to some of the offerings on social media. Facebook’s latest change is good news for charities, while Google is dropping a feature that some consider to be bad, and some of Snapchat’s fans […]
How Social Proof Can Land Sales and Leads for Your Business
We’re sorry to break it to you but there’s a good chance that most of your customers didn’t choose to make a purchase because of your clever tagline or your one-day, ‘exclusive to VIP members’ sale. Don’t get us wrong—they are helpful. They can capture potential customers’ attention, but can they keep it? Not always. […]
Facebook Ads: 3 Ways To Craft Them Into An Experience
Everything we’re passionate about can be narrowed down to the one thing: the experience it creates for us. Think about the last time you did something you loved. Now think about all of the things that you love about it. You’ll begin to notice that what you’re truly in love with is the experience of […]
Facebook makes a major change, and All Eyes are on the Newsfeed
After months of speculation, Facebook’s Mark Zuckerberg revealed a big change to the platform’s algorithm. It’s one of that has a lot of business owners watching. It’s one of the social media stories in the news this week. Facebook Announces a Change to the Newsfeed Facebook wants you to get closer to your friends. Mark […]
What The Trending Content Of 2017 Can Teach You About 2018
It’s that time of year again! You know when you start seeing the recap posts – the ones that highlight the most successful social media hits of the prior year. The website BuzzSumo has an awesome look at the viral posts from 2017. So what’s dominating? Most of the results are unsurprising, with political news, music […]
