Starting A Business Is Tough, Don’t Forget Social Media
Starting your company is one of, if not the, defining moments in your life. It’s easy to get caught up in trying to do everything at once, including handling every facet of your marketing. While you probably have experience posting on Facebook, or creating beautiful images for Instagram, marketing on social media is vastly different. […]
Does Facebook’s Algorithm Know Your Wealth or Income?
It’s one of those things that Facebook keeps close to the chest – how it determines a user’s profile. Through a recently released patent, Facebook is using your profile information to determine the type of person that you are and your lifestyle spending habits to better target ads to you. It’s one of the social […]
KWSM Livestreams from the Social Media Help Desk
It’s no secret. Livestreaming is all the rage for rabid fans of social media, and the platforms are pushing the media, too! We have livestreamed events, contests, and even product demos for clients, and they have been met with tremendous success. We often see 10x the reach and engagement of a static post, and we […]
Is Your Ad Facebook Friendly?
You’ve spent valuable time and resources creating the perfect Facebook ad, but when it comes time to run your ad, you’re not reach enough people to see any results. Are you meeting Facebook’s 20% text rule? If not, your Facebook ad might be slowed down, if it is even showed at all! In recent years, […]
The Difference Between a Click and Link Click on Facebook
There’s no doubt that Facebook is taking the marketing world by storm. Between rolling out new ad functions and shifting the dynamics of organic reach, the A-list platform is certainly keeping us all on our toes. Due to these constant updates, no one can truly be a social media expert—there’s no such thing. But it […]
How To Get To The Heart of Your Customers’ Needs/Wants
Think back to the best concert venue you’ve ever been to. Now, aside from the dancing and the fun you had with your friends, try to remember all of the things that made that event special. When you walked in, there was probably a convenient place to grab drinks before you find your seat, enough […]
If You Aren’t Staying On Top Of Your Website Traffic, You’re Wasting Your Ads!
Keeping track of your audience is typically the most important part of managing your social media and your company’s success. Seeing likes, comments, and followers are easy ways to get a bird’s-eye view of how you’re doing, but they can be deceiving. If your social media accounts aren’t driving traffic to your website, you’re […]
Facebook Clamps Down and Instagram Loosens Things Up
Facebook tightens the reigns on ads, but it is loosening things up on its Instagram platform. These are two of the social media stories making the news this week. New Facebook Ad Rules Focusing on Eliminating Fraud and Scams Facebook wants to clean up the advertising practices on its platform. To improve user relevance and […]
Instagram Caves In, Allows Scheduled Posts
In a long awaited move that will bring smiles to the faces of social media managers everywhere, Instagram announced it would now allow business profiles to schedule posts. But before you get too overjoyed, there are a few important things you should know. This feature is only available to business profiles – at least for […]
The Difference Between Campaigns, Ad Sets, and Ads in Facebook Ad Manager
When it comes to Facebook ads, organization is key. Facebook’s ad structure allows you to organize your ads and campaigns so you are able to easily analyze your data and quantify which ads, audiences, and creative worked best. While you are testing the variables of your ads, you could have as many as 10+ ads […]
