The most important element in any social media strategy is great content. It’s also the component that most people neglect. They assume that actually posting on social media is the easy part. Not true. Even a large fan base is of no use to you if they are not engaged
When you put your business on social media, it’s like walking into a room of clients, prospects and referral partners, and talking about your company. What you say matters. And, you never know who’s listening. So, before you type your first post, it’s important to set some guidelines for how your
It’s one of the questions I get most frequently – at cocktail parties, at networking events, even at family gatherings – business owners will inevitably ask me: What social media channels should I use for my business? It’s a question that all companies struggle with when jumping into social
Any business owner who puts their company on social media is doing it to boost their business. No one decides to take the plunge into social because they don’t want any more customers or recognition for their brand. But having said that, the companies that tend to do the worst
SEO (Search Engine Optimization), can be one of the most difficult and confusing concepts for business owners to grasp. We want Google to like our website – and show it to lots of people – but how do we make that happen? In order to show up well in search,
So, you’re ready to get on social media? Everyone says your business needs a presence on these channels, so you’re taking the plunge. But have you really thought through what joining the world of social media says about your business? It says you’re accessible. Social channels are always open,
Social media, when used correctly as part of a business marketing strategy, can shorten the sales cycle by 40 percent. It’s an incredibly powerful tool for business owners. But many people don’t put the time or resources into creating social media content that functions effectively. Here are three social media
Sometimes, it’s tempting to hide behind your online presence. We all know that it’s easier to type something in an email or a Facebook comment than it is to say it to the recipient’s face. Most of us have scores of LinkedIn connections – or even Facebook friends – who
