Social media, when used correctly as part of a business marketing strategy, can shorten the sales cycle by 40 percent. It’s an incredibly powerful tool for business owners. But many people don’t put the time or resources into creating social media content that functions effectively. Here are three social media
Sometimes, it’s tempting to hide behind your online presence. We all know that it’s easier to type something in an email or a Facebook comment than it is to say it to the recipient’s face. Most of us have scores of LinkedIn connections – or even Facebook friends – who
Social media is good at lots of things. It can help you communicate with your customers, drive traffic to your website, even help you draw prospects in to learn more. You could probably list a dozen reason why you have chosen to use social media for your business, but when
As an agency, we spending a lot of time helping businesses launch their social media presence for the first time. I have a lot of conversations about why companies want to use social media. And all too often, I hear responses like… Because our competitors are doing it. Because everyone
I have a pet peeve. It’s when people tell me that social media doesn’t work. ‘Oh, I tried social,’ they say. ‘It didn’t work for me.’ The implication being that Facebook is fine for everybody else but there’s something about their particular situation that is simply incompatible with social networking.
You’ve probably noticed on your Facebook business page (fan page) that your posts aren’t reaching as many of your fans as they used to. It’s not your imagination. Facebook has been slowly reducing the organic reach of pages. According to TIME, Facebook reach for most pages is sitting at about
I recently signed up to attend a business seminar that’s coming up next month. There are several speakers who will present during this event, and as soon as I signed up to attend, I magically appeared on all of their email lists. Suddenly I am receiving e-newsletters from business people
The average person watches 106 videos a month. That’s right, about 3 per day. Video is the fastest way to get noticed on the web or social media, and if you’re a business owner, it’s an important tool to connect with your target audience. Not only can you use video
It’s easy to see that the rise of social media has changed the way we communicate with those around us. It seems like we spend more time sending messages on Facebook, Twitter and LinkedIn than we do actually talking to those in our network. But although social media gets a
For most people, the hardest part of running social media for their business is coming up with something to post day after day. Will people find my posts interesting? Is it too promotional to talk about my business? Why would anyone care what my company has to say? We sabotage
