When someone mentions social media, you most likely assume it’s a reference to LinkedIn, Facebook, Instagram, Twitter, etc – but social media marketing is more than a series of platforms. It’s a mindset that drives the way your brand thinks and behaves when interacting with your target audience. Social media
One of the hardest parts about working in digital marketing is that the tools we use are always changing. What worked last week may not work next week, and we are constantly in a position of re-evaluating our strategies for clients to continue getting results. Facebook is a tool
In today’s digital age, companies are faced with a dilemma. You want to use social media to promote your business, but you’re wary of letting employees post on the channels. Indeed, social media can be a double-edged sword. Business owners need to understand both the power – and the risk
When setting up and running your own business, you wear a lot of hats. You have to be the CEO (and the staff!), and the marketing manager, and the sales department. It can be overwhelming. Social media can be an effective marketing tool because it allows you to interface with
The most important element in any social media strategy is great content. It’s also the component that most people neglect. They assume that actually posting on social media is the easy part. Not true. Even a large fan base is of no use to you if they are not engaged
When you put your business on social media, it’s like walking into a room of clients, prospects and referral partners, and talking about your company. What you say matters. And, you never know who’s listening. So, before you type your first post, it’s important to set some guidelines for how your
It’s one of the questions I get most frequently – at cocktail parties, at networking events, even at family gatherings – business owners will inevitably ask me: What social media channels should I use for my business? It’s a question that all companies struggle with when jumping into social
Any business owner who puts their company on social media is doing it to boost their business. No one decides to take the plunge into social because they don’t want any more customers or recognition for their brand. But having said that, the companies that tend to do the worst
SEO (Search Engine Optimization), can be one of the most difficult and confusing concepts for business owners to grasp. We want Google to like our website – and show it to lots of people – but how do we make that happen? In order to show up well in search,
So, you’re ready to get on social media? Everyone says your business needs a presence on these channels, so you’re taking the plunge. But have you really thought through what joining the world of social media says about your business? It says you’re accessible. Social channels are always open,
