Author Archives: Katie Wagner

When someone mentions social media, you most likely assume it’s a reference to LinkedIn, Facebook, Instagram, Twitter, etc – but social media marketing is more than a series of platforms. It’s a mindset that drives the way your brand thinks … Read More

One of the hardest parts about working in digital marketing is that the tools we use are always changing. What worked last week may not work next week, and we are constantly in a position of re-evaluating our strategies for … Read More

In today’s digital age, companies are faced with a dilemma. You want to use social media to promote your business, but you’re wary of letting employees post on the channels. Indeed, social media can be a double-edged sword. Business owners … Read More

When setting up and running your own business, you wear a lot of hats. You have to be the CEO (and the staff!), and the marketing manager, and the sales department. It can be overwhelming. Social media can be an … Read More

The most important element in any social media strategy is great content. It’s also the component that most people neglect. They assume that actually posting on social media is the easy part. Not true. Even a large fan base is … Read More

When you put your business on social media, it’s like walking into a room of clients, prospects and referral partners, and talking about your company. What you say matters. And, you never know who’s listening. So, before you type your first … Read More

  It’s one of the questions I get most frequently – at cocktail parties, at networking events, even at family gatherings – business owners will inevitably ask me: What social media channels should I use for my business? It’s a … Read More

Any business owner who puts their company on social media is doing it to boost their business. No one decides to take the plunge into social because they don’t want any more customers or recognition for their brand. But having … Read More

SEO (Search Engine Optimization), can be one of the most difficult and confusing concepts for business owners to grasp. We want Google to like our website – and show it to lots of people – but how do we make … Read More

So, you’re ready to get on social media? Everyone says your business needs a presence on these channels, so you’re taking the plunge. But have you really thought through what joining the world of social media says about your business? … Read More