Advice for New CEOs and Founders, from KWSM’s CEO

Updated August 8, 2023 While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work and their ability to lead their teams. KWSM President and CEO, […]

What is the Benefit of YouTube Shorts?

Move over Reels, the OG of social media video is changing the dynamic, as YouTube Shorts are the newest snackable video content your business could be benefiting from.  Created from the palm of your hand, these pieces of content, similar to TikTok and Instagram Reels, can quickly get in front of a large audience and […]

Tips on Creating an Effective Digital Marketing Strategy

It’s very rare that a business can be successful in its marketing efforts when there’s no strategy or detailed plan in place. There are many different approaches when it comes to establishing a digital marketing strategy. Once you are clear about your goals and strategic direction, it’s easier to understand where to spend your time […]

Why Your Business Should Have a Facebook Group

Since it began in 2004, Facebook has evolved into one of the more dominant social media platforms in the world. There are 2.80 billion active users on the platform;1.84 billion of those users visit the networking site daily. These days, creating a Facebook page for your business is a no-brainer, but have you thought about […]

Utilizing Facebook Stories for Your Business in 2021

Facebook Stories

Facebook launched its Stories feature back in 2016, hot on the heels of Instagram’s incredibly successful Stories launch. The feature is focused around Facebook’s in-app camera and can be used to share a short user-generated photo or video collection.    So how is it relevant to your business today? Last year, Facebook Stories had over […]

How to Successfully Market Your Law Firm

Successfully Market Your Law Firm

Marketing your law firm in an ever-evolving digital landscape can be difficult if you don’t know where to start. It can also be a costly endeavor so it’s important to put your time and money where you’ll see results! Keep reading to learn how digital marketing can nurture leads that contribute to the success of […]

3 Reasons to Implement Marketing Automation

Marketing automation can be confusing when you’re not sure what it is or why you need it for your business. If you’ve experienced lower conversion rates or a drop-off in leads, marketing automation can help you improve these metrics. How? Through personalized messaging.  Once you integrate an automation platform into your website, you begin collecting […]

What is the Difference Between Newsletters and E-Blasts?

What is the Difference Between Newsletters and E-Blasts?

Email marketing is a powerful tool your business can use to reach all members of your audience and help increase their desire to make a purchase. Emails allow you to send personal messages to your warmer audiences who are familiar with your business. Within email marketing, there are several types of emails that can help […]

Our Vice President of Strategy Celebrates 5 Years at KWSM

This month, we are celebrating the 5-Year Workiversary of our creative powerhouse and Vice President of Strategy, Jeff Soto.   Jeff joined KWSM as the Managing Content Editor in our Orange County in 2016. His quick wit, leadership, and knack for innovative thinking made him the perfect candidate to begin leading our team’s strategic efforts, […]

How To Drive More Traffic to Your Older Blog Posts 

Typically, when people have questions, they’ll turn to the internet to find answers. This is a great opportunity for your website to attract searchers by posting blogs that are indexed in search results. Having a successful blog will help to increase your credibility and generate more website visits and online leads. A blog will continue […]

Core Values at KWSM a digital marketing agency