5 Easy Tips for Building a Business Website
It’s no secret that if you have a small business, it needs a website. While there are definitely benefits to hiring a professional web developer to build and maintain your website, taking matters into your own hands is more affordable while retaining the potential for significant results. Here are some easy tips from our web […]
5 Tips to Networking Online Like a Pro
Networking online is important for your business to develop both social and professional relationships. Although you can reap many of the same benefits as networking in person, online networking requires business owners to utilize a variety of digital tools. Here are five ways you can maximize the results of your networking. Decide On Your Goal […]
Pay-Per-Click (PPC): What Business Owners Should Know
Pay-per-click advertising may have come across your mind to boost your business online. It may sound hard to implement but is much simpler than you think! Depending on your business it can be a great marketing tool to get your business in front of the right people at the right time. If you’ve considered pay-per-click […]
3 Ways to Better Optimize Your Google My Business Page
What is Google My Business? Google My Business, abbreviated as GMB, is a tool that allows businesses to manage their online presence on Google search and Google Maps. This profile will assist in customers finding your business, whether that be through a direct search or one based on industry or location. Although this process is […]
International Women’s Day: Celebrating The Women of KWSM
Today is International Women’s Day! Each year on March 8, the world shifts its focus to celebrate women everywhere – not just for all they contribute, but for who they are. It’s no secret that throughout history, women have had to overcome (and are still overcoming) significant obstacles to gain equality, both in and […]
How to Write a Better Press Release
Press releases are not outdated. They play an integral role in conveying you and your company’s credibility and authority in the industry. Whether you’ve added new members to your team, completely rebranded, or are launching revolutionary services, a press release can help you communicate your message. Unfortunately, many businesses don’t get writers or outlets to […]
How to Kickstart Influencer Marketing For Your B2B
What is Influencer Marketing? The most recent buzz in the past couple of years has revolved around influencer marketing. But what exactly is it? Influencer marketing is where businesses enlist people who are influential to their brand to help promote their offerings to their targeted audience. The relationship your brand forms with an influencer is […]
Team Celebrations: The KWSM House Cup
Each month, the four KWSM offices gather via Zoom for “Celebrations” – a special meeting where we honor the birthdays, workiversaries, and new team members who joined our agency that month. This month, we had the pleasure of commemorating both January and February Celebrations in one ultimate showdown! We celebrated my birthday as well […]
Give your Audience Brand ‘Feels’ with Instagram Reels
Instagram is a hugely popular social media platform amongst consumers, but it can be hard to know how to use it to expand your business’s reach and engagement. However, not using Instagram to its full potential is like leaving money on the table. You’re missing out on a huge opportunity to connect with your customers […]
What are The Different Types of Public Relations?
Public relations is a great way to cultivate relationships with media, industry partners, and even those inside your own organizations. When first thinking about public relations, you probably envision talking to a reporter or sending out a press release. Although these are both components of PR work, there are several other key ways public relations […]
