In the News: Instagram Encourages Exploration While Facebook and Twitter Work to Keep Users Informed
While users turn to social media for inspiration and information, social media platforms such as Instagram, Facebook, and Twitter are trying to make the experience easier. In the news this week, Instagram wants to make it easier for users to discover new profiles to follow while Facebook and Twitter are doing what they can to […]
How to Use Content Marketing to Promote Your Beauty Brand
Beauty brands are using social media to their advantage by showcasing their products to get brand awareness and conversions. However, without a strong marketing strategy, beauty brands may not see their efforts deliver the results they desire. When it comes to promoting your beauty brand, ensure that you’re delivering valuable content to get your target […]
KWSM Awarded Best Digital Marketing Storytellers of 2020
KWSM is excited to announce that we’ve received an award naming us the “Best Digital Marketing Storytellers of 2020.” This award is a part of the annual Media Innovator Awards hosted by Corporate Vision for the Southern US. How KWSM Was Recognized by Corporate Vision Every year, Corporate Vision Magazine hosts the Media Innovator Awards, […]
The Importance of Testimonials for Marketing Your Law Firm
When it comes to choosing a lawyer, many people ask others for recommendations. Word of mouth is a part of the referral network for lawyers and law firms, but with the growth of digital marketing, client testimonials and case studies can help lawyers build an online referral system, establish credibility and create engaging content for […]
Business Networking From Home (on Twitter!)
Networking has come a long way from coffee dates and monthly meetings, especially in today’s climate. If you’re looking for a new way to connect from the safety of your own home, don’t rule out your social media channels. Consider Twitter; this platform allows you to connect with people you might not be able to […]
Does Your Marketing Plan Ignore 100 Million Active Podcast Listeners?
If you’re a business owner, you already know that you can’t afford to ignore digital marketing in a comprehensive marketing plan. No matter what industry you’re in, digital is king as mobile has overwhelmingly become our most common access point for the web. While many businesses already have their marketing initiatives spread over multiple digital […]
When Is the Best Time to Send Your PR Pitch?
You’ve got something new and exciting to tell current and/or potential customers about – that’s amazing! Once you’ve drafted your press materials explaining the news and you’re ready to send, you just need to figure out when. There will sometimes be extenuating circumstances that dictate when you’ll need to send your press release or media […]
Boost Your Beauty Brand With A Social Media Strategy
Is your beauty brand seeking more notoriety in the cosmetics industry? Now more than ever, it is critical to connect with your audience on social media to boost your online presence. Showcase your brand’s unique offerings and share the experience with the people who matter the most: your customers. Businesses in the cosmetics industry are […]
In the News: Instagram Alerts Users of Private Profiles, Google Gives More Options for Google My Business and Facebook Explains Their Ad Delivery Process
Transparency is the key to a successful business. Social media platforms like Instagram and Facebook are now working to be more transparent with their users. Learn more in the news this week. Instagram Alerts Users When Posts and Stories Are Private Instagram has now added a notification that lets a user know if the post […]
Why SEO is the Backbone of Digital Marketing & How to Implement it in Your Current Strategy
At this point, almost everyone is familiar with the term Search Engine Optimization (SEO). While many people understand the basic concept around SEO, most people don’t fully understand its potential impact or how easily it can be implemented into their current digital marketing strategy. SEO: A Simplified Explanation Search Engine Optimization refers to the actions […]