The Benefits of Outsourcing Your Blog Content
To build the best online presence for your company, a blog is an important addition to your website. You need to blog regularly to increase the exposure of your business website. It also creates a window into your company for your readers. But, many business owners struggle with not having enough time to blog and […]
LinkedIn Shares Quickly Slip
If you had a rough week, don’t worry, you’re not alone! Two social media founders got more than just hate mail; investors are losing faith in another platform; and now your friends can tell you how they really feel about your Facebook posts. Here’s a look at what you might’ve missed in social media news […]
Oscars 2016: Using Trending Topics to Reach a Broader Audience
It’s coming on Sunday night: Oscar time! You pop some popcorn, open your laptop, and search the hashtag #Oscars2016 to see what everyone’s saying about your favorite films and stars. Now, pause: if you are curious about the reactions and opinions of other online influencers, why shouldn’t your business capitalize on that curiosity, too? The […]
Sharing Identical Content on Multiple Channels
If you had a newborn baby, would you share the great news with one family member or would you attempt to shout it from the mountaintops? According to my flooded newsfeeds, new parents are taking to every social media outlet possible to spread the good word. Your business can learn something from these proud parents: […]
Do You Have A Professional Online Presence?
There are endless ways to connect with people on social media – through our cell phones, computers and even high-tech watches. There are lots of social media channels to try, but the majority of them are generally for entertainment purposes and very few channels are strictly professional. LinkedIn is the exception. During our LinkedIn bootcamp […]
Why You Should Publish on LinkedIn Pulse
You’ve learned how to utilize LinkedIn Pulse to discover valuable content, but are you publishing posts yourself on Pulse? Composing your own blog posts on LinkedIn Pulse is one of the five top places you should be regularly posting content on LinkedIn. Here’s why you need to start sharing your own expertise on Pulse. Build […]
Texting Can Be a Literal Pain in the Neck
Technology. It does so much to enhance our lives. But it’s also wreaking havoc on our posture. I’ve been working with clients for years that spend 8 hours or more per day sitting at a desk looking at a computer screen which has its own consequences on posture –tight hip flexors, weak qlutes and backs, […]
5 Easy Fixes To Improve The Way You Write Headlines
You’re a good writer. You consistently write engaging articles, interesting blog posts, and all around solid copy. But what’s the point of publishing great content if no one’s reading it? Part of ensuring your writing gets read is sealing the deal with a clickable headline, and the best way to do this is by grabbing […]
Creating Content That Moves Consumers to Action
Content marketing is not a new trend for businesses; it is however, a strategy that is increasingly popular in marketing and branding circles. Whether it’s through blog posts, videos, photos, or social media posts, connecting and engaging with consumers through content is the goal for marketers. There is a fine line between speaking to your consumers […]
Facebook Allegedly Expanding Ads
On the surface, social media may seem like business as usual, but many of your favorite social media sites are rolling out new features that you need to try. Some rumors are flying about Facebook ads, Twitter is getting chatty, and there’s a smart phone notification you shouldn’t ignore. Here’s a look at what you […]
