Why You Should Join LinkedIn Groups
If you’re active on LinkedIn, you may have noticed that your connections are a part of a few groups. You may have even received a few group invitations, but have been hesitant to accept. If you haven’t joined any LinkedIn groups yet, there is no better time than the present! Don’t feel the pressure to […]
3 Main Types of Facebook Ads
If you have a Facebook fan page, then it’s important that you understand Facebook advertising. It can help grow your fan base and help with engagement, not to mention drive traffic to your website. You also need to understand it because Facebook is going to be constantly making ads a more integral part of having […]
As a Business, Social is Something You Are – Not Something You Do
As an agency, we spending a lot of time helping businesses launch their social media presence for the first time. I have a lot of conversations about why companies want to use social media. And all too often, I hear responses like… Because our competitors are doing it. Because everyone uses social media these days. […]
How to Use Promoted Pins to Market Your Small Business
Pinterest has moved up their roll out of paid advertising to include “Do-It-Yourself Promoted Pins” for small businesses. The channel recently announced that these pins would be available to help small business owners reach new audiences and increase traffic to their websites. Small business owners will be able to set up ad campaigns on Pinterest […]
Instagram Releases New Photo Editing Features
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]
Finding the Target Audience for Your Blog
It is important to identify your target audience so that you can write blogs that speak specifically to them Want to see more of our Tip of the Day Videos? Please subscribe to our channel on YouTube! Photo Credit: robbydobbydobby
What to Tweet on Your Business Twitter Account
The tweets that are sent out on your business Twitter account will look very different than the tweets that are posted on your personal account. If you’ve just set up your business account, or are looking to start a Twitter business account, you may find yourself wondering what to tweet. The following ideas may come […]
The Power of a Regram
A regram on Instagram means re-sharing another user’s post. Ideally, you would choose posts that reflect your business, products/services and overall brand. A business adding re-shares to its own Instagram is building an image-based community of not just its own images but also the fan’s images. This allows your audience to see that you’re connecting […]
June is Social Media Bootcamp Month!
We are excited to announce our next Social Media Bootcamp being held each Friday in June. Get your social media presence in shape by learning the ‘big four’ social media channels: Facebook, Twitter, LinkedIn and YouTube. Each workshop includes hands-on help from the KWSM staff and the opportunity to work on your channels while you are in […]
What Promoted Pins Mean for Small Business on Pinterest
Note: An update on Promoted Pins for small businesses is now available! Pinterest is continuing their roll out of paid-advertising in the form of Promoted Pins. In upcoming weeks they will be doing trials of the new feature with large brands like Walt Disney Parks and Resorts, Target and Kraft Foods. Promoted Pins will work […]
