How To Improve Organic Reach On Facebook
With more changes to Facebook’s algorithm and growing competition, it’s become increasingly difficult to get your content in front of your fans. As a result, many businesses have seen a decline in reach on Facebook. If your reach has become stagnant or worse, has started to decline, it may be time to change things up […]
How to Maintain Your Social Media on Vacation
With summer officially upon us, many of us are scheduling vacations to take advantage of the warm weather and give ourselves a break from routine. These holidays are essential for recharging your batteries and avoiding burnout, yet for small business owners, they can often be more stressful than soothing. Even with a full team of […]
Pinterest Tips for Creative Professionals
Creativity is huge on Pinterest. After all, areas like Home Décor, Art, Design, Food, Illustrations and Photography are significant enough to have their own dedicated sections on the site. With so much attention on the finer things, it only makes sense for creative professionals to have a presence on this channel. If you love the […]
How To Effectively Use Hashtags On Instagram
If your business is active on Instagram but you aren’t seeing much growth, incorrect use (or lack) of hashtags may be to blame. Using hashtags on your photos is an effective tool for expanding your reach and gaining new followers, but many business owners don’t understand how to use them. Not using hashtags or using […]
Social Media for the Food & Beverage Industry
At KWSM, we work with a wide variety of clients from a plethora of industries. Each presents a unique set of challenges and best practices when it comes to social media, and we’ve learned that a one-size-fits all approach simply does not work. However, after a number of years and hundreds of clients, we’ve come […]
How to Update Your Social Media for Summer
The changing seasons provide a great opportunity to revamp your content and keep your pages looking fresh. Is your social media ready to strut its stuff for summer? Use this guide to help your channels get their shine on! Facebook Since it’s the first impression that people get when they visit your page, start by […]
How Often Should Brands Post on Social Media?
You know being active on social media is a must-do for businesses, but do you know how frequently you should be posting? A social media presence is all about providing value for your customers and you walk a thin line between being informative and annoying. While it’s important to create content, it’s even more […]
3 Easy Ways To Make Your Content More Appealing To Website Visitors
Getting visitors to your website is only half the battle. The real trick is making them stay, and even better, come back for more. Studies show that slightly less than half of visitors who land on a website page will leave the page almost immediately. So, how do you keep the attention of your visitors […]
What Buyable Pins Mean for Pinterest & The Social Media World
On June 2, Pinterest officially announced that buyable pins will be coming to their channel. This is major news in the social media world and your company cannot afford to ignore it. The feature will first be released on iPhones and iPads in the coming weeks and will eventually expand to Android and desktop. Pinterest […]
Twitter Drops the Character Limit on Direct Messages
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]
