How To Maximize Your Carousel Ads
Facebook carousel ads are a fantastic way to tell a story on social while simultaneously driving e-commerce sales. Different from a traditional Facebook ad, the carousel structure of the images presents your products to your customers in a way that is both logical and relatable, and therefore, buyable. Due to the widespread success of […]
What’s New Now: Facebook Live Stream
Facebook Live Stream is going mainstream! Always one to stay on top of the latest trends, the social network has hopped on the live streaming bandwagon with its new video feature, Facebook Live. Here’s what you should know about Facebook’s newest feature… WHO Facebook Live is currently available to all iPhone users in the US […]
Why Your Company Page Shouldn’t “Like” Its Own Content
“Liking” your own content is like giving yourself a high five after you tell a joke; of course, you enjoyed your story, otherwise, you wouldn’t have told it in the first place. Companies may hit the “like” button on their posts for a number of reasons but this form of personal praise can come off […]
Clean-Up And Sharpen Your Social Media Act
It is easy to get comfortable and fall into a routine when posting daily content for your business online. But sticking to your same schedule month after month may prevent you from integrating new material. What happens next? The growth of followers and engagement you’ve come to expect, beings to plateau. Your social media strategy […]
5 Secrets to Creating Office Culture
The key to finding a job you love isn’t always just the work you do, it’s the people you work with. As a leader, it’s important to create an atmosphere where employees look forward to coming to work everyday. Employees are happier at their jobs when they truly enjoy the people they interact with each […]
How to Get More Reviews on Yelp
While it may seem counterintuitive, Yelp has very strict policies about soliciting customers for reviews. Yelp even has a filter in place that is designed to catch reviews that are likely to be a product of a business soliciting reviews by putting their customers on the spot, or offering rewards. Yelp’s reasoning behind their policy […]
Move Over Like Button, Reactions Have Arrived!
Last week, Facebook CEO Mark Zuckerberg unveiled the long awaited ‘Reactions’ button on Facebook posts! And while it may not be the ‘dislike’ button desired by Internet trolls everywhere, this new feature allows users to express themselves unlike ever before. By hovering over the ‘Like’ button, users now have the option to choose between a […]
Snapchat Gets Swindled
You can’t stay logged in to social media all day to get the latest updates, but it’s okay because we’ve done all the heavy lifting for you! This week a new fad took top priority on Facebook, Twitter debuted the same flubbed feature a fourth time, and Snapchat got swindled. Here’s a look at what […]
Inside KWSM: Flee from the Escape Room With Our Talented Team!
Here at KWSM, we understand the value of collaboration. From the web development team, to the content crew, to the video production department, we know that being able to work well together is essential to what we do. That’s why for our recent team outing, we chose to solve the mystery of the Vacation Vandals […]
Social Media Lessons You Can Learn From the Presidential Election
The presidential election is still months away, but the hype leading up to it has been going strong for more than a year. Thankfully, you don’t have to throw your hat in the ring to get your business this kind of high-caliber exposure. Here are three social media lessons your business can learn from the […]
