The Difference Between Following and Connecting on LinkedIn
In this digital age, there’s a daily conversation about getting social media followers up, especially when you’re a professional trying to expand your audience. It’s not uncommon for personal accounts on Facebook, Twitter and Instagram to constantly interacting with others and posting frequently with the hope that new people will follow their page. The thing […]
Shop Instagram Stories Until You Drop
Now that Instagram has mastered shopping within business profile posts, it set its sight on Instagram Stories. Avid online shoppers like myself were especially happy with this new feature that rolled out in beta tests back in June and now will be going global being available for marketers and business owners in 46 countries. That’s […]
How Blogging Helps Your Business
Building a strong online presence for your business can be a tough feat. As competition rises daily, it is important to take the necessary steps to stay on top in every aspect possible. One way you can accomplish this is by blogging. Blogs are an incredibly useful tool to help grow businesses online because of […]
Maximize Your Videos And Watch Your Brand Grow
Chances are you’ve heard about this before, but in case you haven’t: video is your important! There has been no slow-down in the support for video across the social media platforms. Even if you’re posting YouTube videos and doing the occasional Facebook Live, you’re not taking advantage of your content the way you should. Every […]
How LinkedIn is Helping You Achieve Your Digital Marketing Goals
If you’re a LinkedIn user, you have most likely seen several notifications from your personal and business pages over the past few weeks. We all know and love LinkedIn for it’s networking and career-building tools, and the platform—like every other social channel—is taking steps to improve your results and experience. LinkedIn is fine-tuning and updating […]
Social Media Bootcamp: Understanding Instagram and Pinterest
Social media can be a beast when you first get started as a business. Many individuals have the misconception that their business profile can be just as simple as updating their personal accounts. Sure, they may know how to navigate it, but once they get started, these types of questions arise: What do I […]
Content Creation Ideas to Spice Up Your Social Media Posting
When it comes to social media, consistency is key, right? Of course! But there’s just one problem, what do you talk about every day? Sure there are products and services to promote, company news to share and articles to post. But that combination can get old really quickly. Even if you have a content calendar […]
Brands Score Touchdowns With NFL Marketing
Didn’t think football had anything to do with digital marketing? Guess again. It’s probably one of the largest campaigns you’ll see each year. The campaign starts in August with its preseason, and it runs all the way into the new year ending with the Super Bowl – an event that attracts millions of viewers in […]
How do I Grow My Instagram Followers?
Have you asked yourself this question staring at your stagnant Instagram follower count? Instagram is colorful, personable, and relays your visual story better than any other platform. It is also home to many of the most powerful influencers on social media. While it might be a popular platform, it is not an easy one. […]
Keep Your Website Bounce Rate Low And Your Sales High
Your website is the backbone of your brand. It’s the hub of your online marketing infrastructure, and (hopefully) the ultimate destination for your audience, whether they come from direct search, social, or somewhere else. Finding ways to direct people to your site is important, but what happens when they get there and have a terrible […]
