KWSM Vegas Moves to the Arts District Downtown
There’s a lot to be excited about in the city of Las Vegas. A new football team (Go Raiders!), an up-and-coming arts district with murals and designs on display for everyone to enjoy, and the new KWSM office located just around the corner. We welcomed the start of 2020 with some significant changes in […]
When Should My Business Send a Press Release?
Is your organization considering entering the world of public relations? If you’re trying to reach an audience outside your usual sphere of influence, or simply trying to spread company news quickly, a press release may be the answer you’re looking for. Press releases make up a significant portion of PR and help disperse specific information […]
Social Media Marketing | Don’t Waste Time Guessing, Hire a Professional!
Social media for business is booming, and there’s no end in sight. Channels like Facebook, Instagram, YouTube, Twitter, and LinkedIn have a proven track record for growing brand awareness, increasing website traffic, and even bringing in new leads. If your business’s social media presence is lacking, you may be considering hiring a social media consultant […]
Why Your Twitter Feed Will Look Different In The 2020 Election Year
As we get ready to ring in the new year, Twitter is making new rules that will affect our newsfeed. On the heels of the 2020 election, Twitter has banned the promotion of political ads from politicians and political parties. “Cause-based” ads will also be restricted and can not run until they’ve undergone a certification […]
Stay on Target with Creative and Effective Content
The term “creativity” is thrown around a lot in the marketing world. It’s even one of our core values here at KWSM because thinking outside the box, solving problems, and generating original ideas is a huge part of what we do. Creativity isn’t just important for making fun and interactive content, it’s imperative to stand […]
What are the Best Marketing Podcasts?
Keeping current on the latest marketing trends can be difficult in the ever-changing world of marketing and technology. Every day there is an update to Facebook’s features or a new trick added on Instagram. And with algorithms continually being altered and the social tech giants choosing to keep the specific data points of their algorithms […]
Social Media Trends To Follow In 2019
With 2019 upon us, you are likely looking at your marketing goals for the upcoming year. While some may be apprehensive about their marketing calendar, we like to think you’d be excited at the prospects of meeting a new audience. As we head into 2019, it’s important to be familiar with these trends in […]
Holiday Calendar Planning For Social Media
It’s stressful to think about, but we’re already in the middle of the holiday season! The slide from Halloween to New Year’s is a quick one – and it will feel like you’re speeding along past Thanksgiving, Black Friday, Cyber Monday, Hanukah, and Christmas. It’s a key season for many e-commerce businesses – not just […]
Take Your Blog Out of the Box and Explore These Creative Formatting Styles
There are so many approaches you can take with your blog that it doesn’t have to be just another tiresome task you cross off of your to-do list. Your blog doesn’t have to be boxed into an intro paragraph followed by two others explaining your point and a conclusion. There are other styles that you […]
How to Know If Your Business Should Be on Social Media
If you’re wondering whether you’re business should be on social media, the answer will almost always be yes. Social media has grown into so many different platforms that there is a space for any type of business to promote their brand. Whether you’ve been in your respected industry for 15+ years or you’re just launching […]
