The Importance of Testimonials for Marketing Your Law Firm

When it comes to choosing a lawyer, many people ask others for recommendations. Word of mouth is a part of the referral network for lawyers and law firms, but with the growth of digital marketing, client testimonials and case studies can help lawyers build an online referral system, establish credibility and create engaging content for […]

How to Get Testimonials From Your Clients


People trust other people. Not having testimonials or case studies readily available on your website can be a big red flag to your prospects. At KWSM: a digital marketing agency, I have the privilege to work closely with many business owners and senior-level executives. When we begin the engagement, we always ask for their customer […]

Social Media By Generation: Which Platforms Each Age Group Is Using

Between Baby Boomers, Gen X, Millennials, and Gen Z, social media use has become an integral part of everyday life. Whether they are using it to get in touch with old family members or looking for inspiration for their next project, the large landscape of social media has a place for everyone.  Each social media […]

LinkedIn Highlights Employees with a New Update


This week, we learn how much time teens really spend on their mobile devices, how much Instagram cares about their users, and what LinkedIn has planned for their new updates. Confirmed! Teens Commit to YouTube Most people assume that younger generations are obsessed with computers, smartphones, and social media. Well, now it’s confirmed! According to […]

A Picture is Worth a Thousand Words

Posting a picture on social media takes about two seconds, but have you ever stopped and taken the time to analyze the photos you see? If you haven’t, you’ll realize that there is much more to a photo than what meets the eye. It just takes a few seconds to stop scrolling. For example, if […]

The Power of the Facebook Ad | Social Media Help Desk Episode 80

This week, we’re live out of KWSM Atlanta for the latest episode of the Social Media Help Desk! President and CEO Katie Wagner hosts the panel with Content Editor Princess Ruff and Junior Content Editor Meghan Greene, discussing the social media marketing tips business owners need to know to get the most out of their […]

Are Chat Tools Worth Including In My Marketing Strategy?

From live chat to chatbots, the use of online chat features is growing exponentially. They allow businesses to take their relationship with their online audience one step further by connecting through quick and easy chat elements. Chat boxes give brands the opportunity to boost productivity and efficiency by offering assistance with tasks or questions and […]

The Starter Social Media Content Guide

Starting up social media channels for your business is the same, whether you are a well-established business or a startup. A lot of times, brands will go for nothing but the sell. Social media is a relationship.  You can’t just push messages. You need to hear out your audience to have a successful social presence.  […]

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