What is the ROI on Social Media?

I’m a numbers guy.  More specifically, I’m a money guy.  In every job I have ever had, the primary goal was always to make money.  It’s why I love working with business owners and their social media – because we help them tell the story of their business, grow their client or customer base and […]

What's There to Like about the New Timeline?

When the Timeline first came out for fan pages, I wasn’t psyched about it. (Admittedly, I’m not good with change… but Facebook seems to be hell-bent on helping with my personal development!) But now that I’ve lived with it for a couple of weeks, I have found some things I really like about the new […]

Social Media Takes Time

I like things that take time.  I don’t like things TO take time, simply things that require time to work, and work well.  Like a good wine, or composing a symphony, or mastering a skill, the best things in life don’t simply happen.  No, the best things in life require dedication, commitment, patience and time. […]

Last Minute Timeline Tips

It’s here, it’s here! In an hour, Facebook, if true to their word, will be rolling out the new Timelines to all brand pages. Is your page prepared for all the changes yet? We made the switch early and have had ample time to configure and play around with the new layout and settings, so […]

Katie Wagner Social Media is Hiring!

We are expanding the KWSM team – could you be a good fit? We’re looking for someone who is currently working as a journalist. If you are a professional storyteller – radio, TV, print, or online – and are interested in putting those skills to work in the world of social media, we’d like to talk. […]

3 Ways to Use Twitter for Business

Twitter can be an extremely useful tool for marketing your business.  It is by far the most underused and misused social media platform there is based on the amount of impact you can have.  There are so many different and unique ways to use it for business, I could make a list as long as […]

4 Ways to Get More Fans on Your Business Facebook Page

The number one question I am asked about Facebook is: ‘How do I get more people to ‘like’ my Business Page?’ Let me start by saying that although we all like to be popular, the number of fans is not the most important thing. Building a community of quality fans who engage with you online […]

Customer Service and Social Media – A Personal Example

Customer service is a tricky thing to do right.  As a business owner, you want to keep your customers happy, but at the same time maintain the integrity of your business and your product.  Not listening to your customers at all is the death of a company, but satisfying your customers whim can be costly […]

What You Need to Know About E-Newsletter Marketing

It was a long time coming, but Katie Wagner Social Media finally launched our e-newsletter last month! (Shameless plug: subscribe here for a monthly digest of social media tips to help you and your business!) To be frank, before starting our own mailing list, I felt a slight apprehension about e-newsletters. Why? My own personal […]

Core Values at KWSM a digital marketing agency