Facebook Timeline for Brands?
Despite the protest and dread from many users, the Facebook Timeline is on its way, and it is here to stay. Facebook made the Timeline announcement back in September, but turns out the rollout seemed too hasty, and it’s been months since Facebook claimed it was going to convert every profile to the Timeline format. Fear […]
How Education and Social Media are Connected
Do you like to learn? If you are like most people, the answer is probably yes. I would argue that everyone enjoys learning; the problem is that it is very time consuming. If you think about the most extreme case of learning, going to school, it is literally a full time job. In most cases, […]
Reflections from Brian Solis' Keynote
This past Wednesday I had the pleasure of attending the LinkedOC event featuring renowned author and thought-leader, Brian Solis. Solis is the author of the best-selling book “The End of Business as Usual”, and his keynote revolved around the book’s themes of social commerce and social media in business. The consumer marketplace and the way […]
Why Are You Ignoring Me?
That’s the question that is going through my head right now. I feel the same exact way as when I am put on hold with my credit card or bank for a very long time. I call it being put on ‘ignore’… Chau wrote a blog recently about her experience with a certain company and […]
Where Was the Social Media in the Superbowl?
After watching the Superbowl yesterday, I was struck by how little social media was actually included. There was so much hype about how social media was going to be SO incorporated this year. They even had a social media command center for the event. Every major social media advocate was anticipating how social media would […]
Feel Like the Underdog? Social Media Can Help.
Sports make me really excited about the underdog. The idea that a team that had everything stacked against them came through and beat all the big guys to make it to the end is such an inspiration. But it also makes me think a lot about the underdog in the rest of my life, especially, the […]
What is a Twitter Party?
The other week I was having a meeting with some friends who were planning an event. In preparation for the event I suggested having a twitter party. I then explained to them what a twitter party was and how to do it. The next thing I hear about is they are planning an event and […]
Want Personality? Add Social Media
One thing that always stands out to me these days is when companies and professionals DON’T have a social media presence. They are really missing out on such a great opportunity to engage with clients. When I am referred to someone, I Google them to find what comes up. Most of their time, it’s their […]
A Social Media Primer for Non-Profit Organizations
At this stage of the social media game even the most tone deaf non-profit organization has some presence online. Non-profit organizations run their operations differently than a for profit company. Granted the business elements and financials are similar, but the culture of a 501c3 is entirely different. For the 501c3 organization your social media […]
Do I Need a Mobile Website?
But a mobile website is more than just a traditional website that’s been re-sized. Mobile websites play a different role in your company’s marketing efforts. These days many traditional websites include flash animation, forms, links, etc… the regular desktop website is designed to engage the visitor for as long as possible.
Mobile websites tend to be more functional in nature. Since not all smart phones are created equal, mobile websites need to be rather simple, in order to perform best across all of them. For example, not all phones support animation, so a mobile website should not have any.
