Choosing The Best Social Media Part 2

Continuing from last week’s post, choosing the best form of social media is a task that has many options.  Every business is going to find value in different social media channels. Between the top 8, Twitter, Facebook, Pinterest, Foursquare, LinkedIn, YouTube, Google+ and Blogging, each serves a different purpose.  To learn how Facebook and Twitter can help your business, read Choosing the Best […]

Twitter Adds a Cover Photo Feature

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Choosing The Best Social Media

There are tons of options out there when it comes to social media; your choices are virtually endless.  So the real question is how do you find the best forms of social media for you?  There are 8 main channels, to which I consider to be the most popular and most effective when dealing with […]

Facebook Nears its 1 Billion User Mark

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Who's Looking at Your LinkedIn, and Why It Matters

The other week I discovered the “Who’s Viewed Your Profile” feature on LinkedIn, which enumerates exactly who has been peering at your online curriculum vitae within the last 15days. I was surprised to find that someone whom I’d met a few days before, in a social setting, was on the list.  Feeling slightly perturbed, I […]

Listen to Your Potential Clients on LinkedIn

Ok, so you’ve got your LinkedIn account setup, you filled it out so it’s 100% complete, and you have connected with everyone you know.  Now what? Great question.  Fortunately, LinkedIn is a social network, not just an online resume.  There are a few different ways to be social on LinkedIn, but I am going to […]

Instagram Grows in Popularity

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Exchanging Facebook "Likes" Won’t Help You

Around a month ago, I logged onto Facebook and went to one of my clients’ pages to do our daily social media management. I was surprised to find that the number of fans had shot up, quite suspiciously, overnight. I knew that a drastic influx of fans in just a day’s time meant something fishy […]

3 Best Practices for Twitter

Twitter is a simple social media platform.  You follow people, people follow you, and you post 140 character updates called tweets.  Really, that’s all there is to it.  However, I believe that it is because of it’s simplicity that it is so difficult for people to figure out how to use it to their advantage, […]

Linking YouTube to Facebook

You’ve probably heard the phrase “above the fold” when it comes to newspapers.  In the olden days, newspapers were the most used source of information.  The most important stuff usually appeared on the top part of the paper “above the fold” when the newspaper was folded in half. In the social media world, there is […]

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