LinkedIn's New "Endorsements" Feature

Last week I wrote about my not-so-secret protocol on getting more LinkedIn recommendations. Like I mentioned before, having recommendations on LinkedIn gives you credibility for your work and your abilities, and amps up your clout. Having someone else vouch for you speaks more volumes than anything you could ever say alone. Why else would job […]

Listening Online is Essential for Customer Service

By now, it is common sense that any company that wants to make the most of its social media presence must reply to everyone who addresses it directly on Twitter. Although there might still be some debate about what the appropriate timeframe for that reply is, the necessity for a reply is unquestionable. But what about the Tweets where a company’s name is not @mentioned or #hashtagged: should a company reply to random Tweets where their name is simply brought up?

Choosing The Best Social Media Finale

As for the finale on choosing the best forms of social media series, we take a look at Blogging and Google+.  Social media is best used in conjunction with what your brand wants to accomplish.  That is to say that not all of social media will pertain to each company, which is a good thing. […]

How Big is Facebook?

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Key to a Better LinkedIn Profile: Recommendations

One of the main reasons why it’s so important to be on social media as a business is because social media gives you authenticity.  Your social media makes you transparent—other people don’t just see what you’ve touted about yourself and things you’ve chosen to highlight about your business, but they also get a chance to […]

Choosing The Best Social Media Part 3

Having already looked at 4 of the top 8 social media channels hopefully it has become evident that a social media strategy is entirely based on the goals of your company.  There is not a right or wrong channel nor is there a right or wrong strategy.  It boils down to your goals as a […]

E-Mail Marketing is a Highly Effective Tool

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

The Importance of Visual Content

When social media sites like Facebook and Twitter first started, most of the updates were text based.  Lets face it, most of the sites themselves were text based.  However, as the years have gone by and as smart phones with the use of apps like instagram have grown in popularity, images have become the pinnacle […]

Facebook Cracking Down on Fake Likes!

Rejoice! As part of an initiative to improve its “site integrity systems”, Facebook has officially started a mass purging of fake accounts and “likes” on its platform. Why are we celebrating? For years, scammers have taken advantage of “likes” by commodifying the metric and selling fake accounts and fans.  But this wasn’t just the scammers’ […]

Need Clients? Work Your Social Media.

If you think of your website as the credibility piece in your marketing plan, you can think of your social media presence as your authenticity piece. In today’s world, people demand to know more about the things they purchase, and especially the people they purchase them from. Why? Because they can. Now that a social media presence is becoming standard equipment for businesses, consumers can build a deeper connection with the brands they interact with. Today’s ‘marketing’ consists of daily conversation with customers on social channels. Those customers want to see the faces and hear the voices of the people behind your company. They want to read things you’ve written. They want to read things other people have said about you.

Core Values at KWSM a digital marketing agency