Spread the Love & Increase Engagement on Facebook for Valentine’s Day
It’s the season for love! That’s right, Valentine’s Day joy is in the air. Marketers everywhere are making sure not to let their brand fall behind. So how are you using this love-filled holiday to increase engagement? To spread the love around, use Facebook to engage your audience and ultimately reach more potential customers! If […]
What It Means To Have A Quality Following On Social Media
Whether you’re just getting started on social media or you’ve been active on it for a while, sooner or later you’re going to expect to see results. For many business owners and brands, results may translate to seeing an increase in followers. But while the number of followers can be a great way to measure […]
2 Benefits of Twitter’s New Explore Feature
Are you always searching for the latest trending topic or looking for a better video presence on Twitter? We’re living in a world where everything is virtually on-demand, so it is no surprise that Twitter is exploring innovative ways to remain on the forefront of news and events regionally and internationally. Among its other features, […]
Instagram Adds Photo Albums, Snapchat’ Creates Custom Snap Codes, and Facebook Launches Photo AutoTags | Social Media Trends
The lines between Instagram and Facebook are blurring, meanwhile, Snapchat is giving more power to businesses, and Facebook adds a little more AI into the search function. These are the latest trending social media stories you need to know! Snapchat’s Custom Snapcodes Are Driving Digital Traffic For Business Owners Snapchat is making it easier for […]
What’s The Difference Between Sweepstakes, Contests, and Giveaways?
One of the most popular and effective ways for brands to create awareness and boost engagement on social media is through promotional campaigns. When we talk about promotional campaigns, we often hear the words “contest,” “giveaway,” and “sweepstakes” used interchangeably. However, there are some important distinctions between these seemingly analogous terms. Before you host your […]
Managing Your Company’s Social Media Like a Client
If you’re looking to start managing social media for your company, it’s important to take it seriously. Think of yourself as a client. At KWSM, we have a particular protocol for on boarding new clients so we can see the best results when we get started. If you were running social media for another company, […]
A Guide to Creating the Right Type of Promotional Content
People use social media to catch up with friends, watch endless tutorials, and stalk way more profiles than they would admit. One of the last things they want to see on their social feed is an overly promotional post from businesses. Facebook also penalizes marketers for this type of content by limiting its visibility in […]
The 24K Magic of Bruno Mars’ Instagram
Bruno Mars sure knows how to get the party going on Instagram with his 8.7 million followers. Take your Instagram boogie over to his account, @brunomars, and you’ll see how this star gets down! Bruno’s successful Instagram is something to admire, and if you follow his lead, you might score your own hits on the […]
Social Media Content That Will Help You Gain Your Audience’s Trust
Social media gives companies the ability to make direct connections with their target audience. From having a light conversation over Twitter to answering a question in a Facebook comment, there are many openings where brands can respond to their fans. Building a relationship with an online community is one of the greatest opportunities social media […]
How to Maximize Company Branding Through LinkedIn Pulse
Professionals and their company leadership are realizing the value of LinkedIn. From the update feature and company pages to the power of the Pulse, LinkedIn plays an essential role in sharing your blog with industry professionals. Small business owners, corporate CEOs and other professionals are using the Pulse to publish blogs, articles and other meaningful […]
