Writing Effective Calls To Action

A call to action (or CTA) is text or a graphic that prompts the user to click or otherwise engage with the brand. We’d argue they’re one of the most important pieces of your social media strategy puzzle. A well-crafted call to action can do wonders in the marketing world – it can drive more […]

Breaking the Rules – Become a Social Media Rebel

You’ve been told there is a right way and a wrong way to market your business online. But in reality, there’s no one-way to do things. As social media professionals, we follow practiced and measured strategies that create a digital presence in front of an audience, as well as engage that audience. But sometimes, we […]

The Difference Between a Like and Follow on Facebook

The Difference Between a Like and Follow on Facebook

If you have a Facebook business page, it’s important to understand the terminology associated with this platform. This gives you a deeper comprehension of who is seeing and interacting with your content. When you come across a Facebook Page that sparks your interest, you will be faced with an important decision—like or follow. The people […]

How You Can Drive Traffic To Your Company Page on LinkedIn

Building up your personal profile and professional network on LinkedIn is key for not only your professional development but also for the growth of your business. Your company LinkedIn page will benefit if you have a great personal LinkedIn page. With a little bit of time and effort, you can go from zero to 60 […]

Perfecting Your #Hashtags

From Twitter to Instagram, hashtags are an essential part of building your social media presence and getting visibility in a whirlwind of posts. Hashtags not only help drive new users to your content but can also engage your current following. Here are four tips to finding those perfect hashtags to draw in an audience and […]

4 Reasons Your Company’s Employees Should Be Using Social Media

Distractions are often an issue in the workplace. From conversations with co-workers at the water cooler to that colleague who routinely stops by your office to ask a quick question that always leads to an hour-long discussion, these distractions prevent your employees from devoting their time to more important tasks or projects. As a business […]

3 Tips for Business Owners Starting Out on Social Media

When setting up and running your own business, you wear a lot of hats. You have to be the CEO (and the staff!), and the marketing manager, and the sales department. It can be overwhelming. Social media can be an effective marketing tool because it allows you to interface with your target audience without leaving […]

How to Use Twitter Trending Hashtags to Grow your Company Account

In today’s online world, if it’s timely and topical…it’s trending! But how can your company capitalize on these time-sensitive hashtags? By utilizing the most popular trending topics, your company can create conversations and encourage clickthroughs with other Twitter users online. Bring awareness to your company’s Twitter by using trending hashtags to create content in a […]

3 Ways to Spice Up Your Relationship With Your Followers

It happens to the best of us. You follow your social media schedule, you’re frequently posting on all platforms, and your images are the highest of quality. So why aren’t your followers engaging, you may ask. We hate to say it, but they may be a bit bored. Not to worry, there are three actions […]

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