How to Change Your Target Audience on Social Media
Companies constantly reinvent themselves to increase sales, avoid a stigma, or generate new business. If your company is moving in a different direction, your target audience will most likely need to change as well. Follow these steps to keep your social media audience on par with your new company goals. Change Your Writing Tone Creating […]
How to Build Customer Trust Online
An important part of telling your brand’s story online is building customer trust. Creating trust among online users garners loyal fans. According to a survey by Concerto Marketing Group and Research Now, 83% of customers who trust a brand will recommend that company to others – and 82% of those customers will continue to use […]
How to Leverage Social Proof in Social Media Marketing
Social proof is a psychological phenomenon where people mimic the actions of others in an attempt to exhibit correct behavior for a given situation. Human are pack animals, and when we are unsure of how to act, we look to others for cues on how to behave. The more people that tell us great things […]
Instagram Tips For Fitness Professionals
There are countless opportunities for fitness professionals to use Instagram to their advantage. The image-based app allows individuals and businesses to visually promote their brand as well as easily connect and share with others, making it the perfect platform for showcasing a fitness brand. Here are some tips fitness professionals can use when creating content […]
Four Ways to Improve Your Company’s Facebook Page
Whatever the reasons a company decides to make a business page on Facebook, there are two main areas of focus every company page should have: growing fans and increasing reach. Yet Facebook’s algorithm can make this more difficult than you’d expect; studies show that only 16% of your content is actually shown to your fans. […]
How Social Media Can Help You Find the Best Employees
Cover letters and resumes are the classic way to find the best applicants for your open positions, but what if you’re searching for more? Social media channels can be a fantastic tool for promoting, connecting, and learning more about your potential new staff. Here are three reasons to incorporate social media into your hiring process. […]
Top Social Media Marketing Trends for 2016
Social media marketing continues to expand, and it’s important to know what tactics to invest your time in to gain the best results for your business. Here are top trends for 2016 that you’ll want to follow to climb that mountain of success. Personalization Consumers’ inboxes are constantly flooded by spam messages, and personalization […]
Social Media Resolutions for the New Year
January 1st is almost here, and it’s a perfect time to make your social media resolutions! January is the month that we try to start fresh by setting goals and implementing new habits. Think about adding some of these social media goals to your company’s list of resolutions to support growth in the new year. […]
How To Keep Your Instagram Followers Engaged
Keeping your Instagram followers genuinely interested in what you’re posting is all about engagement. How do you interact with your followers? What makes you stand out from other brands? It’s one thing to keep your followers intrigued enough to hand out a double tap every once in awhile, but the ideal situation for any business […]
LinkedIn Gives Job Seekers a Leg Up on Competition
The social media giants must’ve put you on the nice list because they’re gifting users with some nifty technology. Facebook’s messaging app just got more convenient, jobseekers on LinkedIn are getting a competitive edge, and a controversial policy on the largest social networking site just became more open-minded. Here’s a look at what you might’ve […]
