The Importance of Diversifying Your Content on Social Media
Social media is a multi-faceted, ultra-engaging medium for communication. As a business, you’d be crazy not to take advantage of it when communicating with existing or potential clients and customers. Many businesses are already utilizing social media, but not all of them are utilizing it well. Simply typing out a status update is not going […]
5 Ways to Use Social Media in Your Job Search
With social media becoming more embedded in our everyday lives there is no reason job seekers should not take advantage of it to propel their careers. By using social media in the job search, job seekers can achieve a well-rounded view of the jobs and companies they are applying to, and make more informed decisions […]
Stop Cold Calling and Start Networking
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
6 Simple Steps to Rock Your Next Blog Post
Blogging is a way to establish your brand and educate potential customers online. Here are some tips to help with writing a good blog post: 1. Choose a topic Decide on a topic that you are passionate and educated about. You want your readers to be enticed and informed. Also, it’s best not to select […]
Creating Compelling Videos
Using video is a great way to engage your audience, build your brand and attract new fans online. Case in point: Did you know that YouTube reels in over 800 million unique visitors and combined, they watch over 4 billion hours of video every month? Fans are constantly looking for more ways to engage with […]
Building A Reputation for Your Business in 140 Characters or Less
Unless you’ve been living under a rock, you’ve probably heard of Twitter. It is perhaps one of the most useful social media tools for a business as it allows your company to take on a persona and interact with customers in real time. Facebook does this to an extent as well, but the 140 character […]
Should You Be Worried About the New Facebook Newsfeed?
Facebook unveiled its latest version of the Newsfeed last week, promising its users a better, more beautiful interface. The Newsfeed is the core of our Facebook experience; it’s the first page we see when we log in, and where we spend most of our time scrolling through, interacting with and digesting bits and pieces […]
Creating Effective Ads on Facebook
With approximately 1 billion active monthly users on Facebook, it can be a great place to advertise your product or service. Facebook has made available a number of ways to advertise, including: Facebook Ads, Sponsored Stories, Promoted Posts, Sponsored Apps, Event Sponsorship, and Sponsored results. I will be focusing on Facebook Ads; specifically ads that […]
Know Thyself: The Importance of Brand Consistency On Social Media
Everyone has different parts of themselves that are showcased in different areas. I’m sure your “party self” and your “I’m in a business meeting self” are two different types of people (unless you work for a party company). While personality diversity is a great tool for being a functional human, it isn’t great for a […]
Twitter Chat Best Practices
We’ve already talked about how to use Twitter chats to build more relationships and increase your visibility on Twitter. Now, let’s discuss more strategies on how to optimize your Twitter chat experiences. Use a Tool: My favorite program to use for Twitter chats is TweetChat.com, a web-based program designed to make it easier for people […]
