Which Social Media Metrics Should You Be Watching?
Balancing social media responsibilities can feel like a lot, sometimes like it’s too much. As analytics grow on every platform, the numbers can get overwhelming fast. As much as you might dread looking, those numbers are vital to keeping your digital marketing effective. With the amount of data that the platforms provide, you can […]
Digital Marketing in Las Vegas: KWSM Opens its Third Office
At KWSM, we are always looking for ways to better serve our clients and make digital marketing accessible to businesses of all sizes. To that end, we’re proud to announce that we have opened the agency’s third office. Introducing: KWSM Las Vegas. That’s right, we’re hitting the Strip; and we’re excited to build a physical […]
How To Handle The Upcoming Holiday Season With Your Social Media
We have good news and bad news. First, endless beach days and pina coladas are quickly coming to an end, but you know what that means? There are a lot of upcoming holidays and seasonal promotions your business can capitalize on through your social channels. The content will practically build itself; so why not use […]
KWSM Takes Vegas: The Power of an Integrated Digital Marketing Approach
At KWSM, we value teamwork, and work to cultivate a collaborative environment. A recent client event showed us how powerful the results can be when we use all of the agency’s capabilities to support a common goal. Read on to discover how we created The EPURI Experience Las Vegas, a worldwide launch for a new […]
Keep Your Website Bounce Rate Low And Your Sales High
Your website is the backbone of your brand. It’s the hub of your online marketing infrastructure, and (hopefully) the ultimate destination for your audience, whether they come from direct search, social, or somewhere else. Finding ways to direct people to your site is important, but what happens when they get there and have a terrible […]
Attack of the Twitter Purge | Social Media Help Desk Episode 24
The Twitter Purge has hit – how are your accounts dealing with the aftermath? This week, KWSM President Katie Wagner leads our Facebook LIVE discussion, Social Media Help Desk, with guests Stephen Wagner and Daniel Thaete, as they discuss the Twitter Purge, whether Instagram is right for your business, and attempt to answer the question […]
3 Major Moves Your Social Media Marketing Strategy Might be Missing
The social media world does not revolve around marketing. But you don’t have to take our word for it; there’s a theory behind this madness. Many brands establish their social channels around creating content and promoting products or services. And while this is essential, it should not be your main focus when placing your business […]
LIVE from Katie Wagner Social Media, It’s the Social Media Help Desk! | Social Media Help Desk Episode 15
This week, Managing Content Editor Jeff Soto sat down with Assistant Project Manager Alexandra Denton and Content Editor Melissa Emnas to discuss the latest trending news and tips, from how to improve the customer experience on your website to maintaining an appropriate brand personality online. As the face of your brand, what you do […]
How to Create a More Personal Connection With Your Audience Through Emails
It may be deemed as old-school by some, but email is actually a personal and effective platform to reach your audience. When you send out an email, it is addressed to the recipient, and if they choose to open it they only see your content on the page. It’s just you and them—a golden opportunity […]
Targeted Ads In The Era Of Privacy Savvy Customers
Chances are, you’ve seen a large number of stories about Facebook and the data company Cambridge Analytica. It’s been impossible to miss the continued deluge of news, capped off with Facebook founder and CEO Mark Zuckerberg testifying in front of Congress. The dust-up has driven a significant wedge between Facebook and its users. With so […]
