How to Reinforce Your Company’s Branding Online
The importance of consistent and clear branding cannot be overstated. Your brand is what makes you recognizable, and it’s important to keep this identity consistent across your online channels to reinforce your company’s branding effectively. Social media, your website, or advertising campaigns, your brand must always present a unified message. At KWSM, we know how […]
Why Social Media Ads are Better Than TV Ads (Updated Sept. 2024)
For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads provide is they give you a more efficient way to reach your ideal customers, saving money and delivering better results. For over 14 years, KWSM has been helping businesses manage […]
How to Collect Leads Through Social Media
New business is something all companies look for in their marketing efforts. While social media can be a key tool for branding and connecting with your audience, it can also be used as a lead generation method. Here’s how to collect leads through social media. Establish Your Brand Voice Your brand voice reflects your company’s […]
Marketing Lead Generation Tips for Digital Fundraising Campaigns
Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors […]
How Employer Branding Helps With Employee Retention
Do you find yourself in a never-ending cycle of hiring just to see your top talent walk out the door? You’re not alone. Organizations everywhere are grappling with unprecedented turnover rates, leaving them caught in a whirlwind of soaring recruitment costs, declining productivity, and plummeting morale. Employee retention takes effort, and given the stakes, […]
Social Media Case Study: Using Compelling Stories to Craft Engaging Content
At KWSM, we know that original content is crucial for establishing our clients as leaders in their industries. In every piece of content, whether it be a blog post, social media post, white paper, eBook, newsletter, or video, our goal is to provide valuable information for the client’s target audience that showcases their brand and […]
Building Relationships Within A Marketing Agency
At KWSM, we learn how to build relationships through in-house leadership training in order to improve communication, and the overall success of our team.
Does AI Kill SEO-Rich Content? Bing and Google Say AI Helps Your Content Shine
There has been a lot of hyperbole, speculation, and faulty assumptions about AI’s role in Search as both Google and Bing create AI-enabled Search and Chat properties. Does AI, like Bing-GPT or Google’s SGE, kill SEO and content? As the VP of Strategy at KWSM, I went straight to the source – Michael Schechter, VP […]
