KWSM Celebrates Jeff Soto Day

jeff soto day

On March 8, KWSM VP of Strategy & Client Relations, Jeff Soto, celebrated six years with the agency. Last year, on his fifth workiversary, we named March 8 “Jeff Soto Day” to honor his years of leadership and loyalty to our team.   This year, we celebrated the first anniversary by sharing all of the […]

Why Empathy Matters in Marketing

When done correctly, empathy can help you connect with your customers on a deeper level and create a more lasting connection.

When most people think about empathy, they think about it in the context of personal relationships. However, empathy also plays an important role in marketing. In fact, empathy may be one of the most underrated aspects of business. When done correctly, empathy can help you connect with your customers on a deeper level and create […]

Blog Tips: Maximize the Effectiveness of Blogging

  Your company’s blog can be a powerful asset in your marketing toolbox. It can work throughout the marketing funnel by helping people get to know your business, engage with you, and convert to a client. The big question to ask is “Where should you be sharing your blog to get maximum exposure and results?” […]

3 Misconceptions About Branding

Branding isn’t as confusing as you may think because KWSM is here to help you every step of the way.

People often have misconceptions about branding, which can lead to them not understanding its importance. It’s important to understand what branding is and is not in order to create a strong brand for your business. If you keep these things in mind, you’ll be on your way to branding success. 3 Common Branding Misconceptions Three […]

3 Public Relations Mistakes to Avoid

The public relations manager of a firm speaks to the press

Creating a public relations marketing plan can be extremely exciting for your business. Getting a feature in a local or even national publication is a huge win! However, in all the buzz of executing a PR strategy, companies make little mistakes that leave their media pitches lost in journalists’ inboxes. Make sure your news makes […]

10 Best Practices to Protect Against State-Sponsored Foreign Cybersecurity Attacks

10 Best Practices to Protect Against State-Sponsored Foreign Cybersecurity Attacks

As the potential for state-sanctioned foreign cybersecurity attacks rises, KWSM is dedicated to remaining a cybersecurity leader in the digital marketing space. Our clients and partners have unique digital needs and vulnerabilities, but any organization, regardless of size, can fall prey to these threats. Vigilance is needed from every party, from the IT providers, to […]

How CDNs Work: Learn About Content Delivery Networks


If you or your business manage a website, you may have heard of the term “CDN.” Otherwise known as content delivery networks, CDNs are the foundation of content delivery for most websites and internet-based applications. Whether you’re scrolling through the New York Times, adding items to your cart on Amazon, or binging YouTube videos late […]

5 Easy Tips for Building a Business Website

It’s no secret that if you have a small business, it needs a website. While there are definitely benefits to hiring a professional web developer to build and maintain your website, taking matters into your own hands is more affordable while retaining the potential for significant results.  Here are some easy tips from our web […]

5 Tips to Networking Online Like a Pro

Networking online

Networking online is important for your business to develop both social and professional relationships. Although you can reap many of the same benefits as networking in person, online networking requires business owners to utilize a variety of digital tools. Here are five ways you can maximize the results of your networking. Decide On Your Goal […]

Team Celebrations: The KWSM House Cup


Each month, the four KWSM offices gather via Zoom for “Celebrations” – a special meeting where we honor the birthdays, workiversaries, and new team members who joined our agency that month. This month, we had the pleasure of commemorating both January and February Celebrations in one ultimate showdown!    We celebrated my birthday as well […]

Core Values at KWSM a digital marketing agency