Up Your Pinterest Game

Yesterday I attended a valuable Pinterest webinar hosted by Melanie Duncan (if you missed it, you can watch a reply of the webinar here). Pinterest is the third largest social network these days (trailing behind Facebook and Twitter, of course), and its ascent in the social media world continues.  Melanie graciously offered her attendees a plethora of tips […]

Why Every Marketer Needs to be A Journalist

When I made the leap from journalism to marketing, I got a lot of wisecracks from my newsroom colleagues. ‘Oh, you’ve crossed over to the dark side,’ they said. They wondered how I would be able to ‘sell things’ when so much of my career was focused on objective reporting. But as a journalist I […]

Don't Use Automated Messages

You’ve seen them. You’ve deleted them. You’ve rebuffed them. They are the abominable automated direct messages in your Twitter inbox. I don’t know about you, but whenever I see automated messages, I have no hesitation in clicking the trashcan icon; Why bother opening up something that is impersonal anyway? Still, the automated message is as […]

Why I’m Wary About Scheduling Facebook Posts

Facebook rolled out some new changes the other day, including stronger initiatives for advertising through promoted posts, new admin “roles” for Pages, and post scheduling. In the past, we’ve always discouraged people against scheduling their Facebook content ahead of time. Facebook did not have a native option to schedule posts, so people used third-party syndicator […]

Who's in Charge of Your Brand?

Katie sent us all a great article from the Content Marketing Institute that talks about the importance of brand consistency across social media. Like products, people and companies, brands have reputations and personalities too, and a brand’s voice must always stay genuine, consistent and true in order for it to succeed. Our client list at […]

Are You Using LinkedIn Groups?

Have you been utilizing the Groups feature on LinkedIn? Groups is a powerful way to make connections and network with people, but is often an overlooked feature. You see, networking on LinkedIn can be a little tricky. LinkedIn is like the professional big brother of Facebook. It’s all business, a little play, but strictly no horsing […]

3 Reasons Why You Should Blog

Blogging. You see everyone and every business do it, and you’re probably thinking, “There are millions of blogs out there, why do I need to jump on the bandwagon?”  Well, there’s a reason (or three) that so many people are taking up blogging, and I’ll tell you why you should be doing it too. Blogging […]

Keep Your Twitter Organized!

Staying organized from the get-go will make your life a lot easier down the road. Case in point (or a cautionary tale, rather): When tax season came around this year, I realized that my imprudent negligence of bookkeeping during the past year really kicked my behind. I got a similar feeling when I took over […]

Not All Social Media Agencies Are the Same

These days there are lots of social media companies out there. Many of them will offer to run your social media accounts for you.  But what does that mean?   Perhaps they will write posts on your page, but often those posts are scheduled through a syndication program like Hootsuite or Tweetdeck. (They don’t tell […]

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