networking

We saw it first with Snapchat and the Snapchat Story in 2013, but since then, every major social media platform has created their version of the 24 hour story. While you could post the same content to each platform for … Read More

Creating social media accounts for your brand is a good start to reach your customers and audience online, but your efforts shouldn’t stop there. To keep your social channels active and excited, you’ll need to make time to network online. … Read More

LinkedIn has seen a 55% year-over-year increase in conversations worldwide since March 2019. The professional networking platform allows people to connect with coworkers and other professionals and has seen a rise in comments, posts and content creation in the last … Read More

Here’s something that gets me into arguments with other social media people: I won’t “friend” (yes, it’s a verb) anyone I don’t know. I’m not going to click on every face that shows up in the ‘People You May Know’ column on my home page. Because once we’re friends, you’re going to be let into my life.

That’s not to say that I’ve had deep, soul-searching conversations with all of my Facebook friends. I haven’t. But there has been some kind of interaction with all of them. If someone sends me a friend request, and I don’t know them – or if I really want to connect with someone who I haven’t actually met – I’ll send a Facebook message instead of the friend request. Hopefully, we’ll have some dialog and at some point, that conversation will move into a ‘friend’ ship.