Buying Facebook Fans

Just don’t do it. The key component of social media is the “social” aspect of it– that is, to interact with other people and to be, well, social. Purchasing your fans gives you no advantage in social media, only to seemingly build up your numbers and to give the illusion that you have worked hard […]

Social Media Takes Time

I like things that take time.  I don’t like things TO take time, simply things that require time to work, and work well.  Like a good wine, or composing a symphony, or mastering a skill, the best things in life don’t simply happen.  No, the best things in life require dedication, commitment, patience and time. […]

Pinterest Best Practices for Businesses

Recently, Pinterest claimed the spot as the world’s third most popular social media site. Pinterest is an online visual bulletin board, where you can “pin” up pictures of just about anything.  You can categorize your pins into different boards, and “repin” other people’s material (much like the reblogging feature from Tumblr). Pinterest is a great visual […]

Not All Social Media Agencies and Services Are the Same

Working for a social media agency where we take our practice extremely seriously, it’s not a surprise that I feel irked when I see Internet “marketers” blithely tack on social media as an add-on service to their list of professions. It’s not an elitist thing, but the truth is nowadays everybody and their moms tout […]

Last Minute Timeline Tips

It’s here, it’s here! In an hour, Facebook, if true to their word, will be rolling out the new Timelines to all brand pages. Is your page prepared for all the changes yet? We made the switch early and have had ample time to configure and play around with the new layout and settings, so […]

Katie Wagner Social Media is Hiring!

We are expanding the KWSM team – could you be a good fit? We’re looking for someone who is currently working as a journalist. If you are a professional storyteller – radio, TV, print, or online – and are interested in putting those skills to work in the world of social media, we’d like to talk. […]

3 Ways to Use Twitter for Business

Twitter can be an extremely useful tool for marketing your business.  It is by far the most underused and misused social media platform there is based on the amount of impact you can have.  There are so many different and unique ways to use it for business, I could make a list as long as […]

Simple Strategies to Start on Social Media

If you’re new to using social media for your business, it can admittedly be overwhelming.  I have friends, long time college veterans of Facebook, who have disabled their Facebook accounts for personal reasons, only to come back later, barraged with all of the changes that Facebook invariably throws at us. If my friends, who I […]

Where Do You Find Content?

There is an abundance of information and content floating around in the internet, but the question is, what is the best? Surely, we all don’t have time to go aimlessly searching for good articles, links, facts and information everyday to find something to populate our social media content. Here are some ways that can help […]

Core Values at KWSM a digital marketing agency