Who's in Charge of Your Brand?
Katie sent us all a great article from the Content Marketing Institute that talks about the importance of brand consistency across social media. Like products, people and companies, brands have reputations and personalities too, and a brand’s voice must always stay genuine, consistent and true in order for it to succeed. Our client list at […]
My Day with Working Wardrobes
I have known about Working Wardrobes for a while now. I have donated clothes to them through their boutique stores “The Hanger” and have always known they are a quality organization. However, I had no idea just how much they do and provide for their ‘clients’. This weekend I was able to fully experience what […]
Are You Using LinkedIn Groups?
Have you been utilizing the Groups feature on LinkedIn? Groups is a powerful way to make connections and network with people, but is often an overlooked feature. You see, networking on LinkedIn can be a little tricky. LinkedIn is like the professional big brother of Facebook. It’s all business, a little play, but strictly no horsing […]
One Big Thing You Might be Missing on your Facebook Fan Page
When Facebook switched all fan pages to the timeline, they made some major changes. Some are more obvious than others (like the cover photo), while others are more subtle. With all these changes, there is quite the learning curve. There is one feature that we have found gets overlooked more often than not. And this […]
3 Reasons Why You Should Blog
Blogging. You see everyone and every business do it, and you’re probably thinking, “There are millions of blogs out there, why do I need to jump on the bandwagon?” Well, there’s a reason (or three) that so many people are taking up blogging, and I’ll tell you why you should be doing it too. Blogging […]
What is the ROI on Social Media?
I’m a numbers guy. More specifically, I’m a money guy. In every job I have ever had, the primary goal was always to make money. It’s why I love working with business owners and their social media – because we help them tell the story of their business, grow their client or customer base and […]
Keep Your Twitter Organized!
Staying organized from the get-go will make your life a lot easier down the road. Case in point (or a cautionary tale, rather): When tax season came around this year, I realized that my imprudent negligence of bookkeeping during the past year really kicked my behind. I got a similar feeling when I took over […]
Not All Social Media Agencies Are the Same
These days there are lots of social media companies out there. Many of them will offer to run your social media accounts for you. But what does that mean? Perhaps they will write posts on your page, but often those posts are scheduled through a syndication program like Hootsuite or Tweetdeck. (They don’t tell […]
Repurpose Your Content!
Do you recycle, reduce and reuse? Earth Day may have been last week, but that doesn’t mean that you shouldn’t be constantly incorporating these concepts into your life. And by life, I also mean your digital life! Yes, this same dictum can be applied to the content that you use for your social media. There […]
What's There to Like about the New Timeline?
When the Timeline first came out for fan pages, I wasn’t psyched about it. (Admittedly, I’m not good with change… but Facebook seems to be hell-bent on helping with my personal development!) But now that I’ve lived with it for a couple of weeks, I have found some things I really like about the new […]
