A Feed that Flows: How to Create an Overall Aesthetic on Instagram
Have you ever scrolled through an Instagram account of one of your favorite products, companies, or even friends, and noticed that their feed looks more like an art gallery exhibit than a collection of random photos from their camera roll? The most successful accounts on Instagram, both personal and business-related, are those that reflect a […]
How to Get More Instagram Followers Using Facebook Ads
Could your Instagram following use an accelerated boost? We’ve talked before about converting those loyal followers into customers, so you know it’s important to keep growing! Fortunately, advertising directly from the platform with the help of Facebook’s ad manager is only one way to get more traffic to your Instagram profile. In fact, taking advertising […]
3 Tips For Creating A Social Media Content Calendar
The first step for a successful social media campaign is to create a thorough strategy. Such a game plan is necessary to identify your competitors, determine which social channels to focus on, and outline the details of your overall strategy. One of the most useful elements of a complete social media strategy is a content […]
Covering Your Bases: A Guide to the Best Cover Photos For LinkedIn
You’ve uploaded the perfect profile picture, filled out all the necessary work history information and even added some extra skills. Now, it’s time to transform that blank space behind your digitized face into prime networking real estate. On LinkedIn, most people neglect to upload a cover photo, but if you skip this step, you may […]
Periscope: What, How, Why, and Where
When FaceTime and Skype were first introduced to the public, it was pandemonium. The ability to live-stream video chat with anyone around the world on a mobile device was unheard of, and this innovation changed the way we communicate and conduct business in the modern age. It seems every few years or so, technological engineers […]
5 Ways to Improve Your Salon’s Facebook Strategy
New channels come and go, but Facebook continues to be the most popular channel in the ever-changing social media landscape. Is your salon effectively using Facebook as a part of your marketing strategy? Here are some tips to get more people off their computers and into your chair! Create a business page. If you want to […]
Branding on Social Media: The Importance of an Online Identity
Think back on your teen years for a moment: was there ever a time you went through a “phase,” experimenting with a new hairstyle, clothing style, or way of speaking to fit in with a certain crowd? Finding your identity as an individual is an important part of our human growth and development, and the […]
Simple (and Free) Ways to Be Seen on Pinterest
Is your Pinterest taking off the way that is should? If you’ve checked off all the major bases with your account, but still aren’t seeing traction on your blog posts and videos, it may be time to take a new approach to the way you’re sharing your content. Sure, promoted pins are a great option […]
How To Improve Organic Reach On Facebook
With more changes to Facebook’s algorithm and growing competition, it’s become increasingly difficult to get your content in front of your fans. As a result, many businesses have seen a decline in reach on Facebook. If your reach has become stagnant or worse, has started to decline, it may be time to change things up […]
How to Maintain Your Social Media on Vacation
With summer officially upon us, many of us are scheduling vacations to take advantage of the warm weather and give ourselves a break from routine. These holidays are essential for recharging your batteries and avoiding burnout, yet for small business owners, they can often be more stressful than soothing. Even with a full team of […]
