How to Determine Your Brand Voice on Social Media
When you put your business on social media, it’s like walking into a room of clients, prospects and referral partners, and talking about your company. What you say matters. And, you never know who’s listening. So, before you type your first post, it’s important to set some guidelines for how your brand communicates on social media. […]
Twitter Tanks for Ten Minutes
This week, your favorite social media platforms got serious, secretive, and more sensitive. LinkedIn wants to put the “help wanted” section out of business with their new referral feature, Twitter was briefly taken down by an unknown assailant, and Facebook is now muting your painful memories. Here’s a look at what you might’ve missed in […]
Updates to LinkedIn Groups
We’ve discussed it many times before on our blog, but few people understand the breadth of features LinkedIn truly offers. The most obvious and beneficial of these is the ability to join and create groups, in which you can connect multiple parties and collaborate amongst one another. It’s an incredibly useful tool for virtually connecting […]
Get More Followers on Your Company LinkedIn Page
With more than 364 million users, LinkedIn is the largest professional networking site in the world. This platform is a prime location for businesses to connect, network, and communicate with countless clients. Make your business page stand out from the rest by following these simple steps. Post Consistently If you post consistently, they will come. […]
The Key to Finding Influencers to Help Promote Your Brand
One of the top ways to market to your target audience is through using a social media influencer. This term refers to an individual regarded as a trusted, well-known source in a particular industry with a high number of social media followers and the power to influence their followers’ behavior. But how do you find […]
Facebook Goes Full Circle
The seasons are changing, and so is everything you know about social media. This week three major platforms: Facebook, Instagram, and Twitter rolled out new features for you to have fun with. Instagram is rising among the ranks, Facebook is literally turning heads, and Twitter is making it easier for you to get caught up. […]
How to Add Tagged Locations on Old Instagrams
Have you ever been frustrated with trying to tag a location on Instagram? Users may type in the location they want to add in their post, but how do you make sure Instagram draws the correct location on the globe? You may type “Eiffel Tower, Paris” but if you just click on the first blue […]
Take the Best Lifestyle Photos of Your Products
Your company may have a fantastic product that will instantly improve people’s lives, but if you don’t have the right photos to represent it, your sales will fall short. Lifestyle photos go beyond the realm of standard stock images and are meant to show a customer what their life could be like if they bought […]
Hoax Leads to Facebook Hysteria
This week, a privacy scare may have had you hitting copy and paste while a new Facebook feature could put your profile picture in a whole new dimension. Here’s a look at the latest social media news that could change the way you post! Fake Privacy Scare on Facebook While scrolling through your newsfeed this […]
How to Drive Website Traffic from Instagram
There is no doubt about it: Instagram has inserted itself firmly into the digital marketing world as an incredible tool for reaching millennial consumers (now the largest generation in the United States!). Yet what many people have noted as a point of differentiation for the photo and video sharing platform is its lack of salesmanship- […]
