How to Build a Better Brand Using Twitter
Now, more than ever, it’s a good time to get focused on using Twitter to grow your brand, your business, or your blog. Growing your brand is not simply a matter of tweeting out great content, it is equally important that people are seeing your great content. Use these guidelines and soon your brand will […]
How To Keep Your Instagram Followers Engaged
Keeping your Instagram followers genuinely interested in what you’re posting is all about engagement. How do you interact with your followers? What makes you stand out from other brands? It’s one thing to keep your followers intrigued enough to hand out a double tap every once in awhile, but the ideal situation for any business […]
LinkedIn Gives Job Seekers a Leg Up on Competition
The social media giants must’ve put you on the nice list because they’re gifting users with some nifty technology. Facebook’s messaging app just got more convenient, jobseekers on LinkedIn are getting a competitive edge, and a controversial policy on the largest social networking site just became more open-minded. Here’s a look at what you might’ve […]
Introducing Facebook At Work
This week, Facebook announced that it will be unveiling Facebook At Work, the office version of the social media goliath that transformed the way our digital interactions take place. Now, Facebook is taking it a step further by reimagining its capabilities in the workplace, which after a year of testing, have been deemed functional enough […]
How to Maximize Your Social Media Ad Spend
As you wrap up your 2015 marketing plan and look toward next year, let these tips guide you toward advertising success. Experts predict TV advertising is on its way out and you can attend its funeral in 2016. Meanwhile, digital marketing is projected to grow by 30% in the next year. Keep your business growing […]
3 Tips to Remember for Facebook Page Messages
In the digital age, we’re used to instant results – instant coffee, instant online purchases, and with the Internet at our fingertips… instant answers. Likewise, fans of your business on Facebook expect nearly instant responses when sending you a private message. But before you speedily type out that reply, there are a few key ideas […]
How to Format Photos for Social Media
You’ve found the perfect photo to share on social media. But you upload it, and suddenly your masterpiece becomes a botched close-up of someone’s forehead. Or conversely, your Ansel Adams-esque landscape shot looks grainier than a sack of rice. So what’s the deal? Your image is probably the wrong size, shape or file type for […]
10 Ways To Celebrate The Holiday Season Using Social Media
It’s the holiday season! And one of the best times of the year to celebrate giving on social media. So as the weather outside grows colder, huddle up to the warm glow of your computer screen and check out these 10 ways to celebrate the holiday season using social media: 1. Personalize Gifts With […]
Facebook Wants to Speed Up Your Slow Connection
This weekend the creative minds of social media are no doubt kicking their feet up and relaxing after an eventful week of reveals. Facebook crossed a milestone while also helping users with crummy cell service and Twitter announced a change that has many crying foul. Here’s a look at what you might’ve missed in social […]
How to Set a Better Target Audience for Your Facebook Ads
One of the biggest advantages to Facebook ads compared to other forms of advertising is their ability to reach a very select audience via robust targeting capabilities. With everything from occupation, to interests, to behaviors, these parameters allow you to reach a more narrow demographic in a deeper fashion; the idea being that these people are […]
