How To Write A Better Blog

Blogging has gone from a niche news alternative to a business necessity for engaging fans of your brand. A blog post can accomplish a lot of things for your brand; one of the best is providing a platform to informally share content. Here are three tips for writing better blog posts. UNDERSTAND YOUR AUDIENCE Before […]

Twitter Tweaks the Rules

While you’re still shaking off the sparkles from your New Year’s Eve parties, the social media savants are introducing some new etiquette rules for 2016. With these new revelations come some new resolutions for you to follow in 2016: thou shall not repost chain messages; thou shall not get snippy on social media; and thou […]

How to Change Your Target Audience on Social Media

Companies constantly reinvent themselves to increase sales, avoid a stigma, or generate new business. If your company is moving in a different direction, your target audience will most likely need to change as well. Follow these steps to keep your social media audience on par with your new company goals. Change Your Writing Tone Creating […]

How to Build Customer Trust Online

An important part of telling your brand’s story online is building customer trust. Creating trust among online users garners loyal fans. According to a survey by Concerto Marketing Group and Research Now, 83% of customers who trust a brand will recommend that company to others – and 82% of those customers will continue to use […]

How to Leverage Social Proof in Social Media Marketing

Social proof is a psychological phenomenon where people mimic the actions of others in an attempt to exhibit correct behavior for a given situation.  Human are pack animals, and when we are unsure of how to act, we look to others for cues on how to behave. The more people that tell us great things […]

Instagram Tips For Fitness Professionals

There are countless opportunities for fitness professionals to use Instagram to their advantage. The image-based app allows individuals and businesses to visually promote their brand as well as easily connect and share with others, making it the perfect platform for showcasing a fitness brand. Here are some tips fitness professionals can use when creating content […]

Four Ways to Improve Your Company’s Facebook Page

Whatever the reasons a company decides to make a business page on Facebook, there are two main areas of focus every company page should have: growing fans and increasing reach. Yet Facebook’s algorithm can make this more difficult than you’d expect; studies show that only 16% of your content is actually shown to your fans. […]

How Social Media Can Help You Find the Best Employees

Cover letters and resumes are the classic way to find the best applicants for your open positions, but what if you’re searching for more? Social media channels can be a fantastic tool for promoting, connecting, and learning more about your potential new staff. Here are three reasons to incorporate social media into your hiring process. […]

Top Social Media Marketing Trends for 2016

Social media marketing continues to expand, and it’s important to know what tactics to invest your time in to gain the best results for your business. Here are top trends for 2016 that you’ll want to follow to climb that mountain of success.   Personalization Consumers’ inboxes are constantly flooded by spam messages, and personalization […]

Social Media Resolutions for the New Year

January 1st is almost here, and it’s a perfect time to make your social media resolutions! January is the month that we try to start fresh by setting goals and implementing new habits. Think about adding some of these social media goals to your company’s list of resolutions to support growth in the new year. […]

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