Social Media and You
Social media has blossomed from its early origins of sites like Xanga and Myspace to a more relevant marketing phenomenon. Businesses and marketers have endless tools at their fingertips that facilitate nationwide and even global recognition. Social media has leaped across borders, has united societies and has brought a whole new x factor to marketing. […]
Don't Use Automated Messages
You’ve seen them. You’ve deleted them. You’ve rebuffed them. They are the abominable automated direct messages in your Twitter inbox. I don’t know about you, but whenever I see automated messages, I have no hesitation in clicking the trashcan icon; Why bother opening up something that is impersonal anyway? Still, the automated message is as […]
Why I’m Wary About Scheduling Facebook Posts
Facebook rolled out some new changes the other day, including stronger initiatives for advertising through promoted posts, new admin “roles” for Pages, and post scheduling. In the past, we’ve always discouraged people against scheduling their Facebook content ahead of time. Facebook did not have a native option to schedule posts, so people used third-party syndicator […]
Who's in Charge of Your Brand?
Katie sent us all a great article from the Content Marketing Institute that talks about the importance of brand consistency across social media. Like products, people and companies, brands have reputations and personalities too, and a brand’s voice must always stay genuine, consistent and true in order for it to succeed. Our client list at […]
My Day with Working Wardrobes
I have known about Working Wardrobes for a while now. I have donated clothes to them through their boutique stores “The Hanger” and have always known they are a quality organization. However, I had no idea just how much they do and provide for their ‘clients’. This weekend I was able to fully experience what […]
Are You Using LinkedIn Groups?
Have you been utilizing the Groups feature on LinkedIn? Groups is a powerful way to make connections and network with people, but is often an overlooked feature. You see, networking on LinkedIn can be a little tricky. LinkedIn is like the professional big brother of Facebook. It’s all business, a little play, but strictly no horsing […]
One Big Thing You Might be Missing on your Facebook Fan Page
When Facebook switched all fan pages to the timeline, they made some major changes. Some are more obvious than others (like the cover photo), while others are more subtle. With all these changes, there is quite the learning curve. There is one feature that we have found gets overlooked more often than not. And this […]
What is the ROI on Social Media?
I’m a numbers guy. More specifically, I’m a money guy. In every job I have ever had, the primary goal was always to make money. It’s why I love working with business owners and their social media – because we help them tell the story of their business, grow their client or customer base and […]
What's There to Like about the New Timeline?
When the Timeline first came out for fan pages, I wasn’t psyched about it. (Admittedly, I’m not good with change… but Facebook seems to be hell-bent on helping with my personal development!) But now that I’ve lived with it for a couple of weeks, I have found some things I really like about the new […]
Social Media Takes Time
I like things that take time. I don’t like things TO take time, simply things that require time to work, and work well. Like a good wine, or composing a symphony, or mastering a skill, the best things in life don’t simply happen. No, the best things in life require dedication, commitment, patience and time. […]
